This week Disney announced a new expanded collaboration with ‘Her Universe’ and Ashley Eckstein. This new collection brings new Disney, Star Wars, and Marvel merchandise lines and even a new book to a broader set of fans and consumers. The new Our Universe Apparel Line offers new items for kids and tweens!
The 360 deal between Disney Consumer Products and Interactive Media (DCPI) and ‘Her Universe’ expands beyond the existing licensed lines of Disney, Marvel, and Star Wars apparel, accessories, and home goods and opens up new categories and opportunities including a new, heroic character-inspired athleisure line for kids and tweens called ‘Our Universe’. Featuring activewear, swimwear, footwear and accessories, ‘Our Universe’ is now available exclusively online at shopDisney.com and in-store at all Disney store locations. The first wave of the collection is inspired by Marvel Entertainment’s Black Panther and Disney Princess, with a Star Wars line coming soon for kids, tweens and adults. Pieces include leggings, sweatpants, zip up hoodies and headbands to help encourage kids to get outside and be active.
A new inspirational book authored by Eckstein coming from Disney Book Group in May 2018. The book, “It’s Your Universe: You Have the Power to Make It Happen,” is based on Eckstein’s personal story and her journey to success. The book highlights Eckstein’s road to making her dreams come true and how her personal passions led to the creation of ‘Her Universe’ and the creation of an unrivaled female fan community. “It’s Your Universe: You Have the Power to Make It Happen” is available for pre-order now: http://books.disney.com/book/its-your-universe/.
“Ashley and Her Universe are trailblazers,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We’re thrilled to expand our relationship, and to work together on new ways for fans of all ages to celebrate their love for Disney, Star Wars, and Marvel through unique and authentic products.”
You can find the new kids and tweens Our Universe Apparel Line at shopDisney now!
You can visit select Disney store locations every Saturday at 3:00 pm to join Celebrate Your Dreams, a special interactive event which will feature a video presentation with Ashley Eckstein! Please check your local Disney store for details. Connect with Disney store and Her Universe on social media: @shopDisney and @HerUniverse.
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