In a social media collaboration with the Los Angeles County Museum of Art (LACMA), Oh My Disney will launch a new chapter using Instagram to tell a fan-favorite story for Halloween today.
TUNE-IN: LACMA and Oh My Disney social media teams will recreate — in real time — the iconic “This Is Halloween” scene from Tim Burton’s Nightmare Before Christmas on Instagram, using a bank of more than 130,000 pieces of artwork and artifacts. Using pop culture references, hand-drawn art and Instagram filters, fans can interact with the accounts through the chat function or share their reactions through photo/video.
LACMA’s Snapchat stories are among the most viral social media executions. Previously, Oh My Disney and LACMA collaborated on a 21st Century recreation of the 1991 Beauty and the Beast film. That collaboration on Snapchat, drew in more than 30,000 opens and 2,000+ screenshots from fans on the @OhMyDisney account and quickly went viral on Fast Company, THR, Huffington Post and more.
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