This exciting news comes to us from Disney Parks Blog:

This past Spring we introduced the first of our open window box Vinylmation series called “Oh Mickey!” Featuring several colorful designs, this series was first to incorporate the concept of choice with a splash of mystery. In other words, you can choose your favorite 3” figure and then be surprised by the hidden 1.5” figure that is packaged with it. Like that little extra surprise, you may be surprised to learn the “Oh Mickey!” series is part of a much larger program. I recently spoke with Eric Caszatt and Patty Landing, senior graphic designers with Disney Design Group, about the evolution of this art style.

“I started work in Spring 2009 on the ‘Oh Mickey’ style guide,” explained Eric. “It was part of a much larger Walt Disney Company initiative to reinterpret Mickey Mouse for a whole new generation while keeping nods to Mickey’s past. I developed the style guide for this program that would be used for the entire Disney Parks division.”

“Oh Mickey” is part of a “global program,” and the style guide Eric created would be reference material for multiple categories such as softlines (things you wear) and hardlines (all the other items you use, play with, display, trade, read or watch). You have probably seen these “global programs” before while visiting merchandise locations at Disney Parks and Resorts. They are designed to make statements (merchandise with a common theme) that tell a visual story within merchandise shops.

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Chip (6717 Posts)

Chip is owner of and webmaster of Chip and Co - Your source for Disney Park News, Planning Tips, Giveaways, and More. When he is not writing about Disney News, or Planning Tips, you will find him counting down the days to his next Disney World Vacation. Watch for him at the 2013 D23 Expo or over on the Chip and Co Facebook Page.