Television advertisement Archives - Chip and Co

Tag Archives: Television advertisement

Test Track to Reopen at Epcot December 6th

Wednesday, October 10, 2012 Chip 7 Comments

Many of you have been asking for an update on the reimagining of Test Track – Presented by Chevrolet at Epcot, and I’m happy to say that we finally have some news to share: The attraction will officially reopen to guests on December 6.

When Test Track reopens, this reengineered attraction will allow guests to experience the fun world of automotive design firsthand. Guests will first enter a Design Studio and make a series of selections (as an individual or a group) to create their ideal virtual custom concept vehicle. They then board a six-passenger SimCar for a test drive to see how their own design compares to the attraction’s SimCar in Capability, Efficiency, Responsiveness and Power.

And it sounds like the post-show will be just as much fun. Here, guests can see how well their car performed, and race it over changing terrains and extreme conditions on a digital driving table. Guests can also produce and star in a TV commercial for their custom cars, explore a Chevrolet showroom that will feature the latest models, and more.

Sneak Peek of All New Test Track SimCar (chipandco.com)

Test Track to Reopen at Epcot December 6th

Acura and Marvel Entertainment Announce Exclusive Co-Promotion Campaign for THOR

Monday, April 25, 2011 Chip 1 Comment

Acura and Marvel Entertainment, LLC announced today the details of their promotional campaign for the blockbuster film THOR. In the luxury automaker’s first partnership with a major motion picture, Acura will have a pivotal role in THOR as the official vehicle of S.H.I.E.L.D.

S.H.I.E.L.D., the fictional worldwide peace-keeping organization of the Marvel Comics Universe, has a leading role in this film portrayal of the iconic comic-book series. Throughout THOR, S.H.I.E.L.D. agents drive various Acura vehicles, including the MDX, ZDX, RL and TL models.

“Acura is thrilled to launch this joint venture with Marvel,” said Susie Rossick, brand manager of Acura National Advertising. “Being the official vehicle of the cutting edge S.H.I.E.L.D. organization is a perfect opportunity to reinforce Acura’s brand philosophy of innovation and advancement.”

THOR, directed by Kenneth Branagh, from a screenplay by Ashley Edward Miller, Zack Stentz and Don Payne and a story by J. Michael Straczynski and Mark Protosevich, will be released by Paramount Pictures on May 6, 2011. Acura kicked off its partnership with Marvel on March 14, 2011, at C2E2, Chicago’s Comic & Entertainment Expo, with S.H.I.E.L.D. recruitment booths where recruits were able to take a picture and receive a S.H.I.E.L.D. ID badge. The booths will be on display this week at the New York Auto Show and Pier 83, including a S.H.I.E.L.D.-embellished Acura TL at both locations.

Acura’s interactive website for THOR, , will serve as the hub of the national advertising campaign and will allow fans to immerse themselves in the world of THOR as actual S.H.I.E.L.D. agents. Users can receive their official ID badge, post it on Facebook and climb the ranks within the organization by completing assigned case files to earn the chance to win rewards like movie tickets, iPad® 2 tablet computers, LiveScribe “smart pens” or the grand prize of an exclusive evasive-driving experience. Fans can also build their own virtual S.H.I.E.L.D. vehicle with over-the-top features to aid in their online adventure.

Social media will be leveraged throughout the campaign to recruit THOR fans to join S.H.I.E.L.D. The Acura Facebook page will also feature THOR content, including videos co-produced with Marvel.

The advertising campaign, developed by Acura’s agency of record, rp&, a division of RPA, is composed of a multiplatform media buy, retail tie-ins and national ABC screenings of THOR with after-parties in select markets. The newly refined 2012 Acura TL will be featured throughout the campaign, including a 30-second TV spot which incorporates the new vehicle with scenes from THOR. The spot will run on network sports and spot TV, as well as across 18 cable networks such as ESPN, Adult Swim and Comedy Central.

Acura will release unique S.H.I.E.L.D.-themed video and content across several websites to drive traffic to and recruit users to join S.H.I.E.L.D. The “recruitment” theme will be seen on Marvel’s website, http://marvel.com/, Fandango’s THOR page and Facebook advertising, but also in unexpected places such as LinkedIn.

Acura and Marvel Entertainment Announce Exclusive Co Promotion Campaign for THOR

Parents try this new product on us..

Monday, February 7, 2011 Chip 5 Comments

Kidfresh the company that pioneered natural and wholesome food for children, is back with another healthy innovation to help parents meet the challenge of raising strong and healthy kids in an environment drowning in junk food and TV commercials that drip with fat and sugar.

The Kidfresh team includes both pediatric nutritionists and award winning chefs. Together, they have taken kid favorite meals – such as mac and cheese or pasta with meat balls – and remade them with 100% natural ingredients, while eliminating all artificial additives, flavors, colors, preservatives, trans fat and high fructose corn syrup. They are even providing up to 33% of a child’s daily vegetable requirements by the addition of hidden vegetables. Kidfresh frozen meals packed with goodness are based on all the research and expertise developed by interacting with parents and children for the past 3 years.

With its line of 100% natural frozen kids’ meals, Kidfresh offers today’s parents a convenient and fun way to feel good about mealtime without sacrificing taste or nutrition. “Today’s generation of moms are taking more time to carefully read the ingredient list on kid packaged food”, said Sharron Dalton, PHD, RD, who works with Kidfresh as a Sr. Pediatric Nutritionist. “They have little tolerance for preservatives, processed food, high sodium, fat or sugar. Kidfresh frozen meals provide healthy, nutritious and natural food that actually tastes good to kids”.

Kidfresh was nice to send us some free coupons to try out their new all natural kids meals! See the picture below!

Here are the details to enter:

First head to the Kidfresh Website to see if it is available in your area. If it is continue to the next step.
Next Add them as a friend on Facebook Also be sure to add Chip and Company as a friend on Facebook (if you aren’t already)
Finally leave a comment below or on Facebook and let us know what Kidfresh Meal Option sounds the Yummiest!

If you meet all the requirements above..I will pick 9 lucky people to win a Free Kid Fresh Meal and a $1 Off Coupon to try an additional meal. FYI there is also additional $1 off Coupons on their website.

Contest ends Wednesday Feb 9th 2011 at 9pm.

Please make sure when you comment I have a way to contact you to get your address, so I can send these coupons out to you. You have 24 hrs to respond otherwise I will pick another person.

If you have any questions email me chip @ chipandco (dot) com

Good Luck!