Tag Archives: Mickey Check
From an udon noodle bowl at Carthay Circle Restaurant at Disney California Adventure park to turkey pot pie at Cinderella’s Royal Table at Magic Kingdom Park, the new Mickey Check is now featured on kids’ menus in both quick-service and table-service restaurants across Disneyland Resort and Walt Disney World Resort.
Following the introduction earlier this month at Be Our Guest Restaurant in Magic Kingdom Park at Walt Disney World Resort, the expansion of the Mickey Check helps families easily find nutritious choices, part of an ongoing program that launched in 2006 with nutrition guidelines. The Mickey Check makes it even easier to identify healthier food options in all of the Disney theme parks and resorts.
The Walt Disney Company has announced that all of the food products that are advertised on its children’s television channels, radio stations, and web sites must now comply with a new set of nutritional standards. The ad restrictions will also extend to the Saturday morning cartoons that run on ABC stations. However, you won’t see these changes until 2015 because of existing advertising agreements.
The NY Times reports that Disney’s standards are based on based on the federal government’s Dietary Guidelines for Americans and the Federal Trade Commission’s proposed guidelines for food marketing to children. For example, under Disney’s new standards breakfast cereals that are advertised must contain fewer than 10 g of sugar per serving. Kid’s meals at fast food chains will also be under scrutiny.
Disney also announced it will introduce its “Mickey Check” into grocery store aisles. You will find the logo on Disney licensed products that meet the new nutritional standards. You also find the logo on children’s items at Disney parks and resorts.
You can view all of Disney’s new guidelines at the Disney Magic of Healthy Living website.
So what do you think? Do you like Disney’s plan or do you think they should not be involved in approving what children eat?