Disney’s Playmation is now available!

Disney Consumer Products and Interactive Media (DCPI) and Hasbro, Inc. today launched Playmation Marvel’s Avengers – the next step in the evolution of play. The groundbreaking system of connected toys and wearables fuses technology and digital storytelling to create a completely new category of play. Hitting shelves across the U.S. and Canada for the first time today, the new toy/game hybrid aims to inspire both kids and parents to get active and creative at playtime.Dreamed up by a team of … [Read more...]

Hasbro unveils all new ‘Star Wars: The Force Awakens’ toys available on ‘Force Friday’

Friday Sept. 4th is going to be a big day for "Star Wars" fans nationwide!At midnight on Friday Sept. 4th or "Force Friday," Hasbro's new line of "Star Wars: The Force Awakens" toys go on sale to the general public. The new toys include masks, figures, Nerf guns, vehicles, new Lightsabers and tons of special editions items. Many retailers will remain open late so fans can pick up these goodies. I for one am going to Target on Friday night and the Disney Store on Saturday morning to pick up … [Read more...]

Descendants: Hasbro Doll Line & Giveaway!

Hasbro has done it again teaming up with Disney Consumer Products for a new spectacular doll line based on the characters from Disney Channel’s hit movie of the summer Descendants! These dolls are fun for kids of all ages and even for collecting! Lines include coronation themed dolls as well as the Auradon Prep kids family day outfits and of course it wouldn’t be complete without the four main Isle of the Lost trouble makers!Characters include Ben (son of King Beast and Belle, Audrey … [Read more...]

Playmation Marvel’s Avengers Now Available for Pre-Order

Disney Store invites families to gear up with exclusive in-store Playmation Marvel’s Avengers training.Today, Disney Consumer Products and Interactive Media (DCPI), along with Hasbro, Inc., announced the pre-sale of Playmation Marvel’s Avengers – the groundbreaking new system of toys and wearables that uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from Marvel’s Avengers. The Playmation Marvel’s Avengers Starter … [Read more...]

“Family Game Night” will Feature Celebrities and Their Families

“Family Game Night” is returning for a 5th season. For the first time they will have celebrities and their families to join the fun. Celebrity contestants will play games based on classic Hasbro brands. The money they win will be donated to the charity of their choice."Family Game Night" is hosted by Todd Newton. It is a one-hour game show in which families of varying sizes are picked from the audience to compete for a chance to win cash and prizes. The flagship series has been showing … [Read more...]

Brand New Transformers Series in Production for The Hub Network

More news from our friends over at Hasbro that is going to thrill my son. THE HUB NETWORK ANNOUNCES BRAND NEW TRANSFORMERS SERIES IN PRODUCTION NOW FOR 2015 Will Friedle, Darren Criss and Constance Zimmer to Star in New Animated Series by Hasbro Studios A new TRANSFORMERS brand is set debut in early 2015."Taking place years after the battle between Autobots and Decepticons in “Transformers Prime,” this all new series centers around our hero Bumblebee stepping up to lead a brand new team … [Read more...]

Marvel Releases a Full “Armory” of Products Inspired by Marvel’s Iron Man 3

Marvel Entertainment and Disney Consumer Products have teamed up to launch a  new merchandise collected inspired by Marvel's upcoming film, "Iron Man 3." This new line features apparel, collectibles, lifestyle products, action figures, toys, and role play products that capture the unique customization and dynamic personality of one of Marvel's favorite Super Heroes, Iron Man."This innovative product assortment reflects the technological savvy and classic design of Iron Man coupled with the … [Read more...]

Swampy and Perry Celebrate the Season in Where’s My Holiday?

With the success of the ever popular Where’s My Water? and Where’s My Perry? mobile games, Disney has launched their newest game in the series — Where’s My Holiday?, featuring both Swampy the Alligator and Agent P.It’s been quite a year for Disney Mobile Games with five of their games reaching the App Store #1 spot and the “Where’s My…” series hitting 100 million downloads since Where’s My Water? first hit the App Store in 2011. Since launch, Disney’s first character originating on a mobile … [Read more...]

Disney Confidential – Disney to purchase Hasbro?

 Hey everyone Anonymouse here once again!!!   All the news, gossip and rumors that can be found, heard and talked of that is exciting to all of the Disney fans out there can be found right here!On the heels of Disney buying Lucasfilms for a whopping $4 Billion dollars there are now rumors swirling about that Disney may have it's sights set on acquiring toy giant Hasbro!  This would make sense from the perspective that Hasbro currently owns the rights to create many of the licensed … [Read more...]

Disney Launches “Where’s My Water?” Merchandise Line

Disney Mobile and Disney Consumer Products (DCP) today announced the first line of merchandise based on Disney's hit mobile game, "Where's My Water?". The new line extends the story of Swampy the Alligator, Disney's first original character for mobile, and includes an impressive line-up of licensees and retailers including, Hasbro, Inc., JAKKS Pacific/CDI, and Toys"R"Us. The "Where's My Water?" merchandise line also features Cranky, Swampy's reluctant friend and the alpha-male of the group, and … [Read more...]