SUBWAY Fresh Fit for Kids Meals Come to Life with Disney’s Frankenweenie Reusable Bags
SUBWAY® restaurants, the world’s largest restaurant chain is bringing fans a little closer to the Disney magic this fall by teaming up with Disney on a promotion for the release of the highly anticipated, stop-motion animated PG-rated feature, Disney’s Frankenweenie, directed by Tim Burton and set to release on October 5th. Every SUBWAY Fresh Fit for Kids Meal™ at participating locations will come with a Disney’s Frankenweenie-inspired reusable bag and glow stick, the perfect Halloween accessory while supplies last. This collaboration further amplifies the message of empowering fans of all ages to make their own unique ‘creation’ every time they walk in the chain’s doors.
During the film’s press junket, Jared “the SUBWAY® guy” Fogle took on the role of official correspondent for SUBWAY® restaurant’s social media channels, giving fans a fresh take on exclusive content around the movie, including Tim Burton’s insight on the making of the movie and one-on-one interviews with the movie’s stars such as Winona Ryder and Martin Short.
“Working with Disney is a perfect fit for SUBWAY®, because we both have something we can offer everyone in the family,” said Jeff Larson, SUBWAY® Franchisee Advertising Fund Vice President of Global Marketing Development and Activation. “A SUBWAY Fresh Fit for Kids™ Meal is an easy choice for families looking to eat better on-the-go. This collaboration provides a platform for us to communicate the options and customization available at SUBWAY® for fans of all ages.”
SUBWAY® restaurants line of SUBWAY Fresh Fit for Kids™ meals include a sandwich paired with “better for you” sides and drinks, such as apple slices, low-fat milk and bottled water. Recently, SUBWAY® restaurants furthered its commitment to a “better for you” lifestyle, becoming the first restaurant to meet the American Heart Association’s Heart-Check Meal Certification Program nutritional criteria. The SUBWAY Fresh Fit for Kids™ meals meet the program’s criteria for levels of sodium, calories, cholesterol, saturated fat, and trans-fats.
The SUBWAY®-Disney relationship will continue through November when the brands team up to introduce Wreck-It-Ralph, which hits theaters on the second of the month and will bring legions of gamers out as it centers around video game villains and heroes.
Earlier this summer, SUBWAY® restaurants helped kick off Disney and Pixar’s box office hit, Brave, the 3D animated film about an empowered young woman defying age-old customs who unleashes chaos in her kingdom forcing her to discover the true meaning of bravery. The SUBWAY Fresh Fit For Kids™ meals were also offered in Brave-inspired reusable bag, offering a one-in-five chance to win a ticket to the movie, and a code providing inside access to bonus features from the film at SubwayKids.com.
To find out more information and to view exclusive Disney’s Frankenweenie content visit the SUBWAY® Facebook page or follow the brand on Twitter @subway.
- Tim Burton’s Frankenweenie Comes to Life in Disney’s Hit Mobile Game ‘Where’s My Water? For Free! (chipandco.com)
- Disney Family Movies Featurette: Frankenweenie (magicalmouseschoolhouse.com)