The sport-lifestyle brand PUMA and ESPN Wide World of Sports Complex at the Walt Disney World Resort have teamed up for a multi-year agreement. This partnership will showcase PUMA soccer and elite soccer players, giving the soccer athletes who compete at the complex early exposure to PUMA’s newest soccer products.
As part of this collaboration, PUMA will become the official soccer equipment sponsor of Disney Soccer, who hosts tournaments for players from around the world each year. The agreement also includes a co-branded soccer ball that will be used for all youth tournaments, matches, and events at the ESPN World Wide of Sports Complex. In addition, PUMA will help promote Disney Soccer and have a major presence at certain soccer events and tournaments.
“We couldn’t be more thrilled to be working with Disney Sports on this exciting venture,” said Jay Piccola, President of PUMA North America. “We are looking forward to teaming with one of the country’s leading organizations for world class youth soccer programming and bringing this combination to young soccer players and fans alike.”
The widely acclaimed ESPN Wide World of Sports Complex has hosted more than 8,000 soccer teams, 100,000 athletes and approximately 200,000 spectators, coaches, and enthusiasts over the past five years. Disney Soccer has expanded to become the most popular sport at the complex. Disney youth soccer tournaments include elite events such as Disney Soccer Showcase and Disney Cup International as well as other events, such as Disney Soccer Academy, that are open to all ranges of athletes.
“We’re excited to work with PUMA, which is known for its innovative approach and commitment to athletes who have a passion for soccer,” said Tom Wolber, senior vice president of Disney Sports Enterprises. “The addition of PUMA’s soccer equipment will complement the Disney Soccer experience for the athletes who play on our fields.”
As the official soccer equipment sponsor for the complex, PUMA will even host special events at the complex, including PUMA soccer equipment launches and retailer events.
For PUMA’s first official event at ESPN Wide World of Sports Complex, PUMA brought the Women’s Elite Showcase to the Disney Cup International event this week. PUMA’s Women’s Elite Showcase brings the country’s top high-school aged female players and their coaches together for a unique opportunity to play in front of the soccer community and many college scouts.
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