Crunch Pak will launch of Blue Raspberry Flavorz to show off its university spirit at United Fresh 2013. These monster inspired Crunch Paks were created in conjunction with Disney Consumer Products. The launch of Blue Raspberry Flavorz coincides with the release of the latest movie from Disney Pixar, Monsters University, which will open in theaters June 21, 2013.
Crunch Pak first introduced Flavorz in 2012 with three different flavors that were each developed with input from kids between the ages of four and eight. The original Flavorz were:
- Peach/mango can be found in packages with the Disney characters Phineas & Ferb
- Grape features Mickey and the gang
- Strawberry vanilla cream packages carry the Disney Princess characters
The new packages of Blue Raspberry Flavorz will feature the stars of Monsters University, Mike Wazowski and James P. Sullivan.
“Our research and development department is constantly working on new product and package innovation to meet the needs of consumers of all ages,” said Tony Freytag, senior vice president of sales and marketing. “Our goal is to bring the fun and magic of Disney-Pixar characters to the healthy snacking category.”
Crunch Pak will feature its full line of Disney products at United Fresh as part of the company’s sponsorship of the convention’s goal by offering fresh product samples on each table.
“We look forward to feedback from the general session attendees on our portfolio of Disney items,” Freytag said. “We introduced Flavorz last year at the conference and this year we will launch Blue Raspberry.”
Crunch Pak’s Flavorz is a finalist for the 2013 New Fruit Product/New Packaging award at United Fresh, along with the company’s other new item, Salad Kitz.
Would you like to try the new Monsters University Flavorz?
Photo credit- Fresh Plaza
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