Minnie Mouse Inspires Designers for London Fashion Week

“Minnie Mouse Must Haves” is hitting the runways, this September, at London Fashion Week. Several well-known international designers, including Giles, Michael van der Ham, Richard Nicoll, Piers Atkinson, Bunney, Husam el Odeh in collaboration with Luke Hersheson, Katie Hillier, Lulu Guinness, Tatty Devine and Terry de Havilland, will showcase “Inspired by Minnie Mouse” with their creations using her famous red polka dots and trademark bows as inspiration. After showcasing “Inspired by Minnie Mouse” in September it will launch the line “Minnie Mouse Must Haves” and be available in several different venues, and potentially retail stores.

“Minnie Mouse and her unique style continue to inspire fans across the world. We’re thrilled to collaborate with such visionaries to create these one-off designs. Surpassing trends, Minnie Mouse’s iconic silhouette, signature bows and polka dots always remain in style which is why she is as relevant today as the day she first appeared on the fashion scene”, said Marc Low, vice president of Fashion and Home for the Walt Disney Company EMEA.

Disney fans around the world will have an opportunity to bid on the one-off designs and accessories after London Fashion Week through the program, eBay for Charity, via an exclusive auction. The proceeds from the auction will be donated byDisney to BFC/Bazaar Fashion Arts Foundation, a program that nurtures relationships between the arts and have a reputation for fashion innovation.

As well, Disney will be working with bloggers and beauty brands to promote the new brand with Minnie Mouse’s fashion savvy.

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