Millennials vote Disney #1 most intimate brand for the MBLM Brand Intimacy 2017 Report!

Please note: some posts may contain affiliate links which means our team could earn money if you purchase products from our site

Walt Disney Company logo

The results of MBLM Brand Intimacy 2017 Report is in and among millennials Disney rated #1 most intimate brand! In case you haven’t heard of Brand Intimacy this is a study based on emotions, it is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. The report analyzes the opinions of 6,000 consumers and 54,000 brand evaluations in the U.S., Mexico and UAE. The full report will be released on January 18, 2017

“Disney resonates with this age group because they grew up with the brand. It has kept up with their changing interests and now includes popular franchises like Star Wars and Marvel. Disney is also a mainstay for young families,” stated Mario Natarelli, MBLM’s managing partner. “Interestingly, five out of the top 10 brands for millennials are in the media & entertainment industry, which we believe reflects the prevailing mood of escapism and the need for respite.”

list


Following Disney, Amazon and Netflix ranked as the second and third most intimate brands for millennials. Comparatively, in MBLM’s 2015 report, Amazon placed first, followed by Apple and PlayStation.

The other brands that round out the top 10 are: Apple, Nintendo, Target, Chevrolet, Xbox, Google and YouTube.

 


D2T-1

Let our friends at Destinations to Travel help you book your next Disney Vacation. They are the preferred Travel Agency of Chip and Company and Disney Addicts, and who we use ourselves.

Get started below for your FREE No Obligation Quote.

Book With our friends at Destinations to Travel

Name(Required)
MM slash DD slash YYYY
This field is for validation purposes and should be left unchanged.

For the BEST in Disney, Universal, Dollywood, and SeaWorld Theme Park News, Entertainment, Merchandise & More follow us on, Facebook, Instagram, and Youtube. Don't forget to check out the Chip and Company Radio Network too!


Written by:

This account is for Past Writers and Friends who love Disney and want to share that love with you.
View All Posts
Follow Me :