Lucasfilm has just announced partnerships with six of the world’s most well-known brands—Christian Louboutin, General Mills, Nissan, Royal Philips, Verizon and VIZIO—for the worldwide launch of an extensive promotional campaign in support of Star Wars: The Last Jedi.
Lylle Breier, Senior Vice Presidents of Global Marketing Partnerships for Walt Disney Studios released the following statement:
“Our promotional partners have come up with some very exciting, imaginative campaigns to support ‘The Last Jedi,’ and we can’t wait to share them with fans.”
Lynwen Brennan, General Manager of LucasFilm had this to say about the launch:
“This film will be blazing new ground in the Star Wars saga, and we feel our partners have designed some truly compelling experiences to match.”
With their specific, custom-designed campaigns and innovative programs, the six internationally respected global brands complement the overall marketing campaign for the latest episode in the Star Wars Skywalker saga.
A bit more on each of the brands:
Christian Louboutin is best known for his iconic “red bottom” shoes, various leather goods and more recently cosmetics and fragrances. His products have been immortalized in museums, through film and television, on international runways, red carpets, and in pop culture.
General Mills is a leading global food company that serves the world by making food people love. Its brands include many family favorites including Cheerios, Yoplait, and, Haagen-Dazs.
NISSAN MOTOR CO. – NORTH AMERICA
Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history.
Royal Philips is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment, and home care.
Verizon operates America’s most reliable wireless network, with 114.2 million retail connections nationwide. The company also provides communications and entertainment services over mobile broadband and the nation’s premier all-fiber network and delivers integrated business solutions to customers worldwide.
VIZIO’s mission is to deliver the ultimate entertainment experience through our community of connected consumers, advertisers, and media providers. Through our connected entertainment platform, VIZIO is transforming the way consumers discover and experience media content. Since our founding in California in 2002, VIZIO has built an industry-leading brand and sold over 75 million products, including televisions, sound bars and other devices. VIZIO is a leading HDTV brand in America and is the #1 sound bar brand in America.
Keep following along as these exciting new products are released!
Star Wars: The Last Jedi lands in theaters on December 15.
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Image Credit: Disney/LucasFilm
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