HSN, the leader in multi-channel retail, today announced an exciting new marketing collaboration with Disney to create an exclusive collection of fashions, jewelry, beauty and home accessories based upon one of the most anticipated films of the year, The Walt Disney Studios’ Oz The Great and Powerful. To promote the collection and the film, HSN has developed a comprehensive 360 marketing campaign that includes a special two-day live event that can be viewed across all of its platforms — TV, HSN.com and HSN mobile.
Oz The Great and Powerful, directed by Sam Raimi , stars James Franco , Mila Kunis , Rachel Weisz and Michelle Williams . The screen story is by Mitchell Kapner and the screenplay is by Mitchell Kapner and David Lindsay-Abaire .The film opens in theaters nationwide on March 8 and is rated PG.
The apparel, accessories, jewelry and beauty pieces reflect the essence of the movie’s three, witches Theodora, Evanora and Glinda, drawing inspiration from their sense of style, personality and unique color palettes. The home and culinary items mirror the discovery the viewer feels while traveling through the world of Oz.
“We are so pleased to collaborate with HSN on another amazing film project. The smart, savvy and creative team at HSN have demonstrated their ability to connect and resonate with our core audience, and with this newly announced collection for Oz The Great and Powerful, we know the buzz around this exciting new film will continue to grow, ” said Don Gross , vice president, global promotions, The Walt Disney Studios.
Jewelry, fashion, beauty products and home accessories including exclusive pieces from Naeem Khan , Badgley Mischka , Adrienne Landau , Raven Kauffman , Urban Decay, Be&D and others will be available for sale during a special live 48-hour event on HSN on March 1 & 2. Further amplifying HSN as a cutting edge pioneer in the retail-entertainment community, the limited-edition collection plays into the film’s theme of illusions and wizardry. Consumers will experience a unique and spectacular fantasy world via the HSN collections.
Shop the collection on HSN.com starting February 14.
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