Well, it’s no secret that Disney’s blockbuster animated film ‘Frozen’ is one of the most popular Disney movies of all time. The runaway success of the film is now surging theme park spending and strengthening merchandise sales. “Passion for these characters and for the film is so extraordinary.” says Walt Disney CEO and Chairman Bob Iger.
Even considering their unprecedented popularity, no one could have predicted the impact it made when the new Anna & Elsa Meet & Greet location was revealed in Disney Parks. Since then, the park attendance has increased, resorts have higher occupancy, shops have made record sales and all due to the “Frozen” craze sweeping the nation. “Who knew, right?”
The new Meet and Greet averages a wait time of over 200 minutes each day, even considering the new FastPass+ option. Every morning promptly after the Rope Drop Ceremony, Disney guests run frantically to Fantasyland as they cut through shops and sprint by strollers in order to be the first in line to see the popular princesses in person at the Princess Fairytale Hall.
In Disney’s desperate efforts to minimize the insanity, shops have now put a limit on “Frozen” merchandise. You are allowed only five identical items per person. Although Disney may limit items available for purchase, this doesn’t hold guests back from racing to be first in line. So with safety in mind guests are now forced to walk slowly along Main Street U.S.A. behind a rope led by Cast Members. Meaning, you can no longer dash your way back to Fantasyland in hopes to be first in line.
It’s obvious that a “Frozen” phenomenon has swept the globe. With summer in full force we’re curious what impact this will make on wait-times? I guess we’ll finally see what ‘Frozen things do in summer’. Are you planning to brave the rope drop or are you playing the 200 minute waiting game this year?
Contributed by Britt Chico
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