Have you ever heard of the The Dress Shop? If not then you should definitely check it out on your next trip to Disney Springs. It’s a new apparel and accessories collection created especially for Disney Parks that debuted this spring. These fantastic pieces were created for guests who want to emulate their favorite Disney characters or theme park attractions in a fun, retro way. The Dress Shop will be returning to Cherry Tree Lane in the Marketplace Co-Op at Disney Springs on July 27.
David Soliman, area manager for merchandise presentation at Disney Springs, gave insight into how his team created the shop-within-a-shop inside the Marketplace Co-Op. “Since the collection gives a nod to mid-century style, we wanted to create a space that would feel sophisticated and unique while complementing the overall story of the Marketplace Co-Op,” explained David. “The dresses and accessories are colorful and beautiful, so we found many ways to prominently showcase them throughout the shop. The best example is the hatbox-inspired platform that greets guests at the entrance. It’s a striking visual that pulls people into the location.”
Something this great doesn’t just happen over night. It took several months for the merchandise presentation team to plan and design the overlay of the store. Even after that, it took an additional week to install the display items and create the visual graphics.
The Dress Shop even received its very own monogram through a partnership with the Creative Services Team and graphic designer, Mariana Martinez.
“The team wanted something subtle and elegant so I started doodling using the letters ‘D’ and ‘S’,” said Mariana. “We ended up with a lovely monogram that guests may find hidden on the product displays. It’s a funny coincidence that ‘DS’ could also represent ‘Disney Springs’ [laughs].”
As you walk around the store you will notice beautiful shadowbox displays that feature Mariana’s sketches of the the dresses included in the collection. Other items were also included like Disney artwork and fabric trimmings used during the development of the collection.
“[The shadowboxes] serves a simple visual item that pulls the whole program together,” continued David. “The vignettes resemble inspiration boards that a designer may have used when creating the overall collection.”
Other fun elements were also included in the decor of The Dress Shop, including vintage dress patterns, antique scissors, colorful spools of thread, and a fantastic mirror featuring the shop’s logo.
One of the exciting things about the return of The Dress Shop is that it also brings a brand new Cinderella-inspired dress that contains metallic embroidery. It joins the collection of the already stunning 10 dresses inspired by the Haunted Mansion, Enchanted Tiki Room, Orange Bird and so many more.
The Dress Shop arrives at Cherry Tree Lane in Marketplace Co-Op at Disney Springs on July 27th. Don’t worry west-coasters it’s also coming to Vault 28 at Downtown Disney District at Disneyland Resort.
I don’t know about you but I absolutely love that Minnie Mouse inspired dress. The Orange Bird dress is also calling my name too. So many dresses, so little time! Which one is your favorite?
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Source Credit : Disney Parks Blog
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