Disneyland Lowers The Boom On Ticket Renting
Disneyland’s Parks in California are lowering the boom on guests who “rent” tickets from unauthorized brokers. A practice that has caused quite a stir out in California and had gotten a lot of attention because it violates Disney’s company policy.
Disneyland has begun to require any guest who presents a 4-day or 5-day park pass to show a photo identification so they can match it with the name on the ticket. In the past cast members would only spot check for identification. There are now special turnstiles for 4-day and 5-day pass holders at the parks so that photo IDs can be checked.
This new photo identification mandate is helping Disney enforce the fact that their tickets are “nontransferable”. Unauthorized scalpers have been renting multiday passes to visitors at a cost of anywhere from $90 to $99 per day. A Disneyland 1-day resort tickets costs $125. Up until this time there were up to nine different “unauthorized” ticket brokers renting out passes.
In addition to this new policy Disney is continuing to work on additional technology to resolve this type of unauthorized use of tickets – but nothing specific has been revealed. Walt Disney World in Florida use biometrics (a fingerprinting scanning system) to check multiday passes for visitors.
Do you think Disney is being too strict on this policy or not? Let us know what you think!
- Disneyland warns against ‘ticket renting’ (abclocal.go.com)
- Renting Disneyland Tickets??? (chipandco.com)