Disney Sees Future of Media as Format Independent

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Personally I use Steam to download games, and I have a digital copy of World of Warcraft. I think it is nice not to have to fumble around for the discs. Also most movies and tv shows I watch are on Netflix or Hulu..There are 2 negatives I can think of..

  1. Dont lose your CD Key or Email they send you..haven’t lost mine yet but I can imagine it would be a headache if I did.
  2. The download on games and movies take a long time. Last time I had to load up WOW I started it around 6pm and it went all night long..

Here is the article where Disney talks about its new Independent Media format “KeyChest”

A digital revolution in past years has gradually unlocked movies and television shows from their traditional formats. Now Disney wants to take things a step further and update the idea of media ownership. Their plan would give owners an access code that allows them to view their entertainment on any number of platforms and gadgets.


The entertainment leviathan’s technology goes by the code name “Keychest,” and would grant people permanent access to a movie or TV show through any device. A person who buys a movie would have their account with cell phone providers or video-on-demand services updated so that he or she could enjoy the title wherever and however they wish.

Click on the picture above for the rest of the article.


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Chip is the owner, editor, and writer of Chip and Company. When he is not writing about Disney News or Planning Tips, you will find him counting down the days to his next Disney Vacation.
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