Regal Entertainment Group, a leading motion picture exhibitor owning and operating one of the largest theatre circuits in the United States, today announces they are the first theatre circuit to pair loyalty programs with Disney Movie Rewards. This exciting new development will enable guests to link their Regal Crown Club memberships and their Disney Movie Rewards accounts.
“We are thrilled for Disney Movie Rewards and the Regal Crown Club to get together to reward movie fans for seeing Disney movies at Regal theatres,” said Kelly Hawkins, Vice President of Loyalty Marketing at Regal Entertainment Group. “The Regal Crown Club is an industry leading loyalty program that offers flexibility in reward choices. Disney produces memorable movies that appeal to adults and children of all ages. This is a winning combination, and the fans are reaping the rewards.
The program includes Disney, Pixar, Marvel Studios, and Lucasfilm releases and begins with Marvel Studios’ Doctor Strange in theatres, Friday, November 4. Crown Club members who link accounts will be rewarded with special bonuses and offers starting with a free* Doctor Strange poster. Crown Club members can link their Disney Movie Rewards account through either MyRegal.com or DisneyMovieRewards.com. For additional information, please visit The Regal Entertainment website.
Regal fans are encouraged to like Regal Cinemas’ Facebook page and download the Regal Movies app. Moviegoers can program their favorite theatre and purchase tickets all from their mobile device. The Regal app also gives patrons the ability to upload their Regal Crown Club card straight to their phone for easy access while on-the-go. Through the industry-leading Regal Crown Club, 13-million patrons each year accumulate credits at the box office and concession stand to earn rewards including free popcorn, soft drinks and movies. Free membership is available at the box office or online at REGmovies.com/Crown-Club.
*Plus $3.75 SHIPPING AND PROCESSING. Offer good in the U.S. only. Void where prohibited. Offer expires 11/17/16, while supplies last. Limited quantities.
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