This article comes to us from Variety.
“Each one has sort of a fun, play-along factor,” Disney Channels Worldwide senior marketing and creative veep Richard Loomis said. “Some of the letters of ‘Junior’ are very obvious in terms of which characters they express, and some are a little bit more subtle. … It’s simple, but it does have another layer.”
Playhouse Disney, the umbrella title for Disney Channel’s morning programming aimed at children 2-6, will be replaced by Disney Junior in early 2011, with the entire endeavor expanding to a 24/7 operation and migrating to its own channel in 2012 (replacing Disney-owned SoapNet).
The logos symbolize Disney’s effort to transfer long-standing allegiances into the new venture.
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