Disney & Charlotte Tarantola Announce “Alice in Wonderland” Inspired Fashion Collection
The surreal/fantasy-adventure film directed by Tim Burton, “Alice in Wonderland,” comes to DVD and Blu-Ray on June 1, 2010 (U.S. retailers). In the spirit of this fantastic journey,and Charlotte Tarantola have come together to create stunning cardigans worthy of this celebrated Disney line: Charlotte Tarantola for Disney. Well-known in the fashion industry for her trend-right designs that play up coloration and innovative treatments, Tarantola was given access to Tim Burton’s artwork for “Alice in Wonderland” to develop a collection that captures the allure and mystery of Alice’s surrealistic journey in an apparel line that is decidedly 21st Century.
The collection offers prints, ruffles and sparkles that will make you never want to leave Wonderland. Like Alice peering through the looking glass, you can see flowery friends, tea-time treats, pocket watches, lace and mysterious keys, elements from the film with a balance of artistry and subtlety found only in other Tarantola creations.
“The arresting settings and characters in Tim Burton’s interpretation of “Alice In Wonderland” provided great inspiration and have made it possible for us to work with a group of renowned designers to create a truly unique collection of lifestyle products that will continue to position Disney at the forefront of fashion trends,” said Pam Lifford, executive vice president, global fashion and home, DCP. “Our collaboration with Charlotte Tarantola brings it all together in a way that is fun and interesting for consumers and Disney fans alike.”
Since 2002, Disney has collaborated with the hottest designers to make classic characters like Alice, Snow White, Mickey Mouse and others fashionable. Disney is now viewed as a major fashion player, consistently ranking on the Women’s Wear Daily WWD100 list of the most influential fashion brands. Continuing this trend, Charlotte Tarantola for Disney is designed for trend-forward women and discerning gift givers and is sure to be a hit this summer.
Retailing for $114 to $120, the Charlotte Tarantola for Disney “Alice in Wonderland” pieces will be available nationwide in specialty stores and fine department stores including Macy’s, as well as at www.charlottetarantola.com.