After much excitement and anticipation, the Disney Fairy Tale Weddings by Alfred Angelo collection has arrived in bridal stores this month. The collection of seven wedding dresses can now be found for sale in over 68 Alfred Angelo Signature Stores nationwide, and hundreds of Alfred Angelo independent partner Bridal Boutiques across the U.S., Canada and Europe. The collection is affordably priced, with styles from $599 to $1199 ($USD), and is available in sizes 0 to 30W.
The Disney Fairy Tale Weddings by Alfred Angelo collection is inspired by the style and personality of seven iconic Disney Princess characters: Ariel, Aurora/Sleeping Beauty, Belle, Cinderella, Jasmine, Snow White and Tiana. With each gown, brides can showcase their personal style. The collection includes classic, grand ball gowns in layers of tulle and sparkle net, updated fit and flare styles to highlight curves and movement, and pleated and wrapped bodices to flatter the bride’s figure.
“Since we announced this new collection of fashion forward Disney Princess inspired wedding gowns with Alfred Angelo last Fall, we have received hundreds of inquiries from brides and fans wanting to know when they could order their dress,” says Pam Lifford, executive vice president, global fashion and home, Disney Consumer Products. “We are excited by the response and are honored to be a part of their magical day where they can look and feel like a princess too.”
The debut collection by Alfred Angelo received unprecedented accolades at the Chicago National Bridal Market in October from bridal retailers, national bridal editors, and bloggers. News of the collection spread like wildfire to consumers all over the world across every media platform. Multiple national news channels included coverage in the morning news cycle following the collection’s unveiling. Outspoken critic Perez Hilton included high praise for the collection on his fashion blog, Coco Perez, specifically commending its affordability and size range.
“Facebook, Twitter, Tumblr, and Disney blogs exploded with messages from brides eagerly awaiting a chance to try on these styles. Anticipation continued to build as the dresses arrived in stores,” says Denise Wash, Vice President of Marketing for Alfred Angelo. “We are delighted to finally offer this amazing collection to brides everywhere. A few of the Disney styles have already reached our top 10 best seller list for 2011.”
In addition, the premiere video on YouTube’s Disney Living channel, giving a “behind the scenes” sneak peek at the collection and photo shoot, had 80,000 views within the first hour of being posted and has since skyrocketed to over 1.5 million views.
Designer Michael Shettel says, “Brides-to-be are head over heels in love with our newly released Disney Fairy Tale Weddings bridal collection. We took amazing design, charming storytelling, a bit of sparkle, added some smiles and joy, mixed it with a pinch of Disney magic for their very own enchanted gown!”
Dreams do come true, especially for women who grew up dreaming of a fairy tale wedding modeled after their favorite Disney Princess.
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