Category Archives: Playdom

NBA Digital and Disney’s Playdom Launch New Social Game “NBA Dynasty”

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NBA Digital and Playdom today announced the launch of NBA Dynasty, a new social game on Facebook that will allow NBA fans to create and manage their ultimate dream team by choosing from more than 9,000 player seasons from 1946 to present. The new game marks the first for Playdom with a professional sports league.

Throughout the year, NBA Dynasty will provide fans with the opportunity to compete in games against NBA stars, NBA championship teams, and head-to-head with their friends for the all-time best record.

“With NBA Dynasty, we wanted to create a realistic coaching and managing experience while giving players the opportunity to build their ultimate fantasy team,” said Playdom’s Co-Chief Operating Officer, John Donham. “Players will finally find out if their childhood heroes can beat those of their friends.”

NBA Dynasty will feature more than 1,200 video clips of NBA highlights from the 2010-11 season. Individual video clips will play when an NBA player performs well in the social media game. Fans can directly affect the outcome of NBA Dynasty games by setting their starting line-up, calling time-outs, and substituting players in real time. By building the best fan base, NBA arena, and coaching reputation, fans can boost their franchise to dynasty status.

NBA Dynasty further emphasizes the NBA’s use of social media to enhance the game experience for fans around the world. The NBA is the No. 1 sports league in the U.S. on Facebook, Twitter, and YouTube, with the most fans, followers, and videos viewed, respectively.

“Social media takes sports gaming to new frontiers,” said Bryan Perez, senior vice president and general manager of NBA Digital. “The combination of our industry leading social audience with Playdom’s social gaming expertise will give fans an entertaining new way to engage with the NBA.”

NBA Dynasty can be accessed on www.nba.com and http://apps.facebook.com/nbadynasty.

NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.

Playdom, the social games product group of Disney Interactive Media Group, produces a diverse portfolio of casual games for the rapidly-growing platform of social networks. Playdom’s hugely popular properties, including Gardens of Time, Deep Realms, ESPNU College Town, Sorority Life, Social City, and City of Wonder, support millions of daily users on Facebook, MySpace and international social networking sites.

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Disney’s Playdom Launches Program to Help the People of Japan

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Playdom today announced a program with the American Red Cross to support their efforts in helping those affected by the earthquake in Japan and tsunami throughout the Pacific.

As part of the program, which will run for 10 days, Playdom has set up a website on which people can donate directly to the American Red Cross.   As a way to thank the Playdom community and remind them of the program, Playdom will be giving away virtual items in six different games over the coming weeks.

Link to donate: http://american.redcross.org/playdom-pub

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Disney’s Playdom Launches Deep Realms RPG for Facebook

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Playdom today announced the launch of Deep Realms, the first game to bring the classic RPG experience to social gaming.

In Deep Realms players explore a rich fantasy world, making strategic choices that result in different but equally viable experiences. Players explore lush, detailed scenes and engage in turn-based combat against increasingly dangerous foes. By integrating social elements, such as avenging friends in player-vs-player combat and real-time cooperative boss battles, Playdom evolves the social RPG to the next level.

“We wanted to make a social game for core players, a game that we, as developers, would want to play,” said Playdom’s Executive Producer for Deep Realms, Alex Ou. “Deep Realms introduces the depth of console RPGs to social gamers with elements of interaction that go beyond those in the current generation of social games.”

Deep Realms can be accessed at http://apps.facebook.com/deeprealms.

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Playdom’s City of Wonder Expansion – Get ready to set sail to colonize the world

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Playdom's City of Wonder Expansion on Facebook

Set sail and expand your civilization!  It’s time to colonize the world!

Build, research and explore with over 80 new buildings and marvels, 15 new technologies, a new currency and more.  Use naval power to gain an advantage in military attacks, cultural exchanges and economic trades.  Fill your colony’s harbor with ships, boats and more to establish a new outpost for your people.

The new world awaits!  Get started by researching colonization and building a Great Boat.

Click here to get started.

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New eCard Feature in Disney/Playdom Social City

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Everyone is looking for fun and creative eCards to send to their friends and family this holiday season. I am sure your readers will enjoy the convenience and originality of sending an eCard from Facebook, right from Social City. The eCards take a snapshot of your winter wonderland in the North Pole District of Social City and you can customize it with special messages, boarders and greeting. eCard recipients can be anyone, they don’t’ have to have a Facebook account or Social City installed to view it.
Facebook users that play Social City have access to the North Pole district where they can build their own custom holiday district with holiday content.  When in the North Pole district, users click on the eCard icon and customize their card. They have the option to post the eCard on their page or email it to friends.
Try it out, it is quick and fun!
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