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Category Archives: Disney Living
Disney Baby Wishes Moms A Magical Mother’s Day And Honors Moms With A Special Video
To honor moms on Mother’s Day, Disney Baby has released a special tribute video on DisneyLiving, featuring magical moments between moms and their babies, interspersed with animated scenes from some of Disney film’s greatest family moments.
The video celebrates motherhood and babies and is the perfect heartwarming tribute for moms on Mother’s Day. From Lady and the Tramp to Dumbo and 101 Dalmatians to Aristocats, moms will love watching scenes of magical moments between cuddly Disney babies and their animated moms alongside real-life families.
Disney Baby’s growing collection of unique baby products featuring favorite Disney characters is organized around key moments of the day, including Getting Ready, Baby’s Firsts, In the Nursery, Dressing Baby, On-the-Go, Mealtime, Playtime and Bathtime.
For more information about Disney Baby, please visit http:// DisneyBaby.com.
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Disney Baby Celebrates 1 Million Facebook Likes
Disney Consumer Products announced today that its Disney Baby Facebook page has reached and surpassed more than 1 million Likes in just fourteen months, making Disney Baby the fourth most popular baby brand on Facebook. To celebrate this social media landmark, Disney Baby will release a special tribute video to thank its Facebook community and after much demand is also launching a new Facebook sweepstakes series with coveted Disney Baby products as prizes. To further engage its loyal Facebook community, Disney Baby also announced the addition of its new Disney Momgineers tab, making the Disney Baby Facebook experience more interactive, conversational and informative.
“I am so excited to see our social media community thriving,” said Jeannine D’Addario, Vice President, Disney Moms and Babies for Disney Consumer Products. “As a mom, I know how important it is to be part of a community that celebrates life with baby at every stage.”
The new Disney Momgineers Facebook tab is designed to expand the Disney Baby experience by sharing practical advice and tips, and hosting a forum to discuss a variety of topics relevant to new and expectant parents. The Disney Momgineers are employees of The Walt Disney Company who are also proud parents with the special mission of helping create the best baby experience possible. Knowing how precious moments with baby are and how important it is to feel good about the choices a parent makes, the Disney Momgineers bring a valuable source of experience and insight to Disney Baby from sharing real-life advice to providing input on new products.
The Disney Baby social media community continues to grow not only on Facebook, but also on Twitter, YouTube, and DisneyBaby.com. At the heart of its social media experience is Disney Baby Magical Moments, an easy-to-use tool that helps parents easily upload their baby photos and videos, adding to a dynamic collection of shared family experiences from other parents. The photos appear on DisneyBaby.com and the Disney Baby Magical Moments tab on Disney Baby’s Facebook page. From silly smiles to Sunday afternoon strolls, Disney Baby Magical Moments add to the community and create a warm and inviting place that online moms are responding to.
The new tribute video will be a compilation of these magical moments posted by fans that emphasize the joys of parenthood. The new weekly Disney Baby Magical Moments Sweepstakes offers fans the opportunity to win unique, feel good products from Disney Baby’s growing collection organized around key moments of the day, including Getting Ready, Baby’s Firsts, In the Nursery, Dressing Baby, Mealtime and Bathtime.
For more about the weekly prizes and video, please visit http://www.facebook.com/
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Disney Baby Expandes Products for Nursery, Apparel, Mealtime and Bathtime
Disney Baby announced today the launch of an all-new, expanded collection of products to help parents create magical moments right from the start. The new Disney Baby collections provide feel-good, unique products organized around key moments of the day, including In the Nursery, Dressing Baby, Mealtime and Bathtime. Disney Baby also recently introduced DisneyBaby.com, an online destination featuring the Disney Baby Magical Moments upload tool and gallery, inspirational ideas, mom-tested tips and a comprehensive Disney Baby product showcase for expecting and new parents.
“Disney Baby celebrates the fact that life with baby is filled with so many magical moments to be cherished,” said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products. “In order to help parents to bond with their baby, the new Disney Baby collections are designed to provide quality products essential to every experience throughout the day with a touch of Disney magic.”
Whether it’s Simba in the nursery or Nemo in the tub, the new collections offer an extensive selection of delightful products for every magical moment. DisneyBaby.com not only serves as a one-stop resource to search the most comprehensive collection of Disney Baby brand products on the Web, it also allows parents and gift givers the ability to filter by gender, product type, Disney character and retailer.
New Product Collections include:
- In the Nursery — Turn baby’s nursery into a sleeptime safari with the new Disney Baby The Lion King Nursery Collection. The collection furnishes parents with everything they need to outfit a nursery, including a 4-piece crib bedding set, modern canvas wall art, a musical mobile and an animal print window valance, among other wildly adorable items.
- Dressing Baby — The only infant bodysuit with a patent-pending design that “grows” with baby, the DISNEY CUDDLY BODYSUIT™ features a second row of snaps for an inch of longer wear. Now available in new playful patterns and character-inspired designs starring Mickey Mouse and Minnie Mouse, The Aristocats and Tigger; there is a bodysuit for every little character. New, huggable Sleep and Play Sleepers as well as Pant Sets with matching caps and bibs and blankets round out baby’s wardrobe.
- Mealtime –As one of the most important times of day for baby, Disney Baby offers parents products essential to baby’s development specially designed for their gentle little mouths. Available in designs featuring Mickey Mouse, Minnie Mouse and The Lion King, products include bottles that allow baby to control the flow of milk and pacifiers that fit the natural shape of baby’s palate and gums.
- Bathtime –From splish splashing in the tub to swaddling a squeaky clean baby in a cuddly towel, bathtime is always a fun adventure. To make bathtime the best time, the new Finding Nemo Bath Collection includes a fun tub with engaging toy bar, a hooded towel, bath toys, and more.
New styles of the DISNEY CUDDLY BODYSUIT™ are available now at Target, Amazon.com and Babies “R” Us stores. Pants Sets, Sleep and Play, the Lion King Nursery Collection, the Finding Nemo and Minnie Mouse Bath Collections and Disney-themed infant feeding supplies from Born Free are also available now at Babies “R” Us. For additional information, visit: www.babiesrus.com, www.amazon.com/disneybaby and www.target.com. Disney Baby plans to introduce new products and collections later this year.
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Disney Delivers DisneyBaby.com
Disney announced today the launch of DisneyBaby.com, a new online destination and product showcase for expectant and new parents, filled with inspirational ideas, tips from real moms and the most comprehensive collection of Disney Baby brand products on the Web.
At the heart of the site experience is Disney Baby Magical Moments, an easy-to-use tool for parents to upload their favorite baby photos and memories, adding to a dynamic collection of shared family experiences from other parents that flow throughout the site. DisneyBaby.com features the mom-trusted Huggies brand, as its exclusive sponsor.
“Disneybaby.com continues Disney’s longstanding tradition of helping families create magical moments together,” said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products. “Our new destination emphasizes the joys of parenthood by offering tools, products and everyday solutions in a fun but meaningful way that resonate with mom’s and dad’s desire to bond with their baby.”
To make the most of these special bonding moments with Baby, DisneyBaby.com is organized around key moments of the day: Getting Ready, In the Nursery, Dressing Baby, On-the-Go, Mealtime, Playtime, Bathtime and Baby’s Firsts. Key site features include:
o Disney Baby Product Collections — Parents will find an extensive selection of Disney Baby products to meet Baby’s needs for every key moment of the day, including one-of-a-kind nursery products, on-the-go baby gear, delightful products for feeding and bathtime, magical toys, and Disney Baby’s softest, cuddliest clothes. Parents and gift givers can quickly browse Disney Baby product collections and filter by gender, product type, Disney character and retailer. Links to retailers’ websites are provided for purchase opportunities.
o Inspired Ideas – Chock-full of ideas that add a touch of Disney magic to everyday moments with Baby, DisneyBaby.com offers creative inspiration throughout the site, from nursery design tips to age-based playtime activities to DIY party ideas for Baby’s first birthday and more.
o Tips from Real Moms – Real moms offer go-to tips on a wide range of topics from making bath time fun for Baby to stocking the diaper bag with must-have essentials to games sure to get Baby giggling.
o Disney Baby Magical Moments – Disney Baby invites moms and dads to weave their own experiences with Baby into the very fabric of the site by uploading and sharing their favorite moments and photos. Parents will watch them come to life as part of a vibrant panorama of shared experiences of parenthood.
“We continue to focus on building compelling new digital platforms to serve the needs of parents at every life stage, and are very excited to introduce a new destination that shows expectant and new parents how to add a little Disney magic to their growing family’s life,” said Brooke Chaffin, senior vice president, Disney Interactive Moms and Family.
According to Erik Seidel, vice president, Huggies Brand, the new site serves as a great channel for the Kimberly-Clark brand to offer useful tips, resources, and tools to meet parents’ needs so they can enjoy every moment of their journey, while strengthening the brand’s long standing relationship with Disney. “We are thrilled to serve as the exclusive site sponsor for what we believe will become a go-to site for moms everywhere.” Huggies is a part of Kimberly-Clark’s portfolio of trusted brands that lead the world in providing essentials for a better life. For more information, visit www.HUGGIES.com.
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ABC Family Star Joey Lawrence Enjoys a Day “Rolling with RIDEMAKERZ”
In this exclusive Disney Living interview, star of ABC Family’s Melissa & Joey, Joey Lawrence, gives an inside scoop of his love for the Disney•Pixar Cars franchise. A busy actor and dad, join Joey as he customizes his RIDEMAKERZ car while he opens up about seeing Cars 2 five times with his daughters, his love of all things cars-related since childhood, and his back-up plan of being a “guy who sells cars” if his screen career does not workdream of becoming an actor hadn’t come true out.
From engines and spoilers to decals and wheels, RIDEMAKERZ fully customizable toy cars are sure to race into the hearts of car and toy enthusiasts everywhere.
Infusing the RIDEMAKERZ passion for authentic car culture, fun, and self-expression with the Disney•Pixar’s Cars 2 franchise, RIDEMAKERZ now allows kids to build their favorite Cars 2 characters and then make them their own through individual customization. The Toys “R” Us “Snap N Go” line offers kids everything they need to “trick-out” their favorite characters from the Cars 2 movie.
With character choices including Lightning McQueen, Mater, Finn McMissile and Francesco Bernoulli, each custom car kit (MSRP $19.99 to $39.99) includes a Cars 2 character body as well as a range of accessories. With additional accessories (MSRP $2.99 to $9.99) available, there are nearly endless customization options. Kids can mix and match to create millions of combinations, tricking-out their favorite Cars 2 characters with snap on spoilers, tires, side pipes, rims and magnetic roof accessories, engines, hood scoops and repositionable decals.
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