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Category Archives: Consumer Products
Disney & LeSportsac Launch It’s A Small World Collection
LeSportsac and Disney Consumer Products announced today the launch of the Disney It’s a Small World by LeSportsac collection featuring handbags, totes and accessories that combine the bright aesthetic of LeSportsac with inspiration from the mid-century artwork of Disney artist Mary Blair who created the whimsical look of the beloved Disney theme park attraction “it’s a small world.”
Disney It’s a Small World by LeSportsac collection includes five seasonal deliveries, each inspired by a specific country. In addition to celebrating a country, each delivery will be anchored with a Signature Tote and a colorful print that pays tribute to the unique facades and architectural works of Disney’s “it’s a small world” Theme park attraction. The collection kicks off with a celebration of Tahiti that includes two graphic totes and a range of 12 styles in two vibrant prints.
“We are so inspired by Blair’s original art and the “it’s a small world” theme of global awareness,” said D’Arcy Jensen, Vice President, Global Creative Director, LeSportsac. “Each collectible design we are creating is a colorful narrative that is sure to delight fans of Disney, Mary Blair and LeSportsac alike.”
The “it’s a small world” attraction, which debuted at the New York World’s Fair in 1964, was created by Walt Disney both as a salute to UNICEF and his belief that everyone is united in their love of children and dreams of a better tomorrow. In keeping with the original philanthropic message of “it’s a small world,” Disney will make a donation to UNICEF in honor of “it’s a small world” and all product in the Disney It’s a Small World by LeSportsac collection will include a special hangtag sharing the history of the original attraction and the connection to UNICEF.
“Our collaboration with LeSportsac pays homage to the magical experience of “it’s a small world” while continuing the legacy of the message behind one of Disney’s most beloved theme park attractions,” said Robert Oberschelp, director, Disney Collections, DCP. “Walt Disney’s vision is as powerful and true today as it was when he first shared it with the world.”
The Disney It’s a Small World by LeSportsac Collection is available online at LeSportsac.com and at all LeSportsac flagship boutiques worldwide. LeSportsac is also available at better department stores and select specialty stores.
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Disney Baby Wishes Moms A Magical Mother’s Day And Honors Moms With A Special Video
To honor moms on Mother’s Day, Disney Baby has released a special tribute video on DisneyLiving, featuring magical moments between moms and their babies, interspersed with animated scenes from some of Disney film’s greatest family moments.
The video celebrates motherhood and babies and is the perfect heartwarming tribute for moms on Mother’s Day. From Lady and the Tramp to Dumbo and 101 Dalmatians to Aristocats, moms will love watching scenes of magical moments between cuddly Disney babies and their animated moms alongside real-life families.
Disney Baby’s growing collection of unique baby products featuring favorite Disney characters is organized around key moments of the day, including Getting Ready, Baby’s Firsts, In the Nursery, Dressing Baby, On-the-Go, Mealtime, Playtime and Bathtime.
For more information about Disney Baby, please visit http:// DisneyBaby.com.
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Disney Baby just launched the new Minnie Mouse collection by Graco
Disney Baby announced today, the launch of the Minnie Mouse collection by Graco, a new collection of product essentials for mealtime, in the nursery, on-the-go, and playtime. Featuring five products in a plum-colored Minnie Mouse design, the new collection promotes both comfort and functionality with plush details and dual purpose amenities. The new Minnie Mouse collection by Graco helps turn strolls in the park, lunch in the kitchen, or road trips to Grandma’s house into magical moments.
“We are thrilled to introduce this new Minnie Mouse collection for parents who want to bring a little Disney magic into everyday life with their baby,” said Jeannine D’Addario, Vice President, Disney Moms and Babies for Disney Consumer Products. “The collection’s whimsical Minnie Mouse design and soothing, fresh color scheme reflects the fun but fashion-forward look today’s moms are seeking.”
The new Minnie Mouse collection by Graco includes:
- In the Nursery – Baby’s playtime has never been more fun with the Minnie Mouse Pack ‘n Play® Playard with Cuddle Cove™ Rocking Seat by Graco. This new Graco essential provides for all of Baby’s needs and includes a soft toy bar, a removable bassinet for nap time, a changing table and built-in shelves to keep important items close at hand. The unique, removable Cuddle Cove rocking seat allows Baby to be gently rocked while providing handle bars so that Baby can be carried from room-to-room. The enhanced electronics module features five classical songs, five soothing nature sounds and vibrations to help lull Baby to sleep on the cozy quilted mattress.
- Mealtime – The Minnie Mouse Contempo™ Premiere Highchair by Graco is sleek and stylish. The beautiful pre-assembled highchair includes a convertible harness, six height positions and three recline levels for comfortable and easy feedings. The foldable chair offers parents hassle-free cleaning with a dishwasher-safe removable tray and machine-washable seat pad.
- On-the-Go – Now traveling with Baby is easier than ever with the Minnie Mouse stroller and car seat. The Minnie Mouse Fast Action™ Fold LX Stroller by Graco, one of Graco’s newest, is sturdy, lightweight and easily accessible with its unique single-step folding process. The stroller also offers a multi-position reclining seat compatible with all Graco infant car seats and accommodates children up to 50 pounds. Parents will adore the Minnie Mouse SnugRide® 30 Infant Car Seat by Graco, featuring an adjustable harness that grows with your baby from four to 30 pounds. A canopy visor and body insert are included for added protection and comfort.
- Playtime – The Minnie Mouse Sweet Snuggle™ Premier Infant Soothing Swing by Graco is designed to sooth and comfort Baby by offering four seating positions and six swing speeds so parents can find the combination that works best for your baby The swing also includes a deep plush seat, three-position recline, a soothing canopy with soft toys and 15 songs for optimal amusement or soothing.
DisneyBaby.com not only serves as a one-stop resource to search the most comprehensive collection of Disney Baby brand products on the Web, it also allows parents and gift givers the ability to filter by gender, product type, Disney character and retailer. The Minnie Mouse collection by Graco is currently available exclusively at Babies “R” Us stores and online at babiesrus.com.
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Julie Andrews, Target and Disney Host National Princess Week
Beloved Academy Award-winning actress, singer and bestselling children’s book author Julie Andrews, in collaboration with Target and The Walt Disney Company, introduce the first annual National Princess Week. During this enchanting week-long event, taking place April 22-28, children across the country are invited to celebrate the sparkle and wonder of every princess – real, aspiring or imagined.
“Throughout my career as an actress and author, I’ve encouraged children to use their imaginations and dream big,” said Julie Andrews. “Joining Disney and Target to create National Princess Week is an extension of my work – a moment in time for children to celebrate their individuality and let their inner sparkle shine.”
Throughout National Princess Week, Target will showcase a variety of products designed to engage every princess, including:
- 10th Anniversary release of a very special two-movie collection featuring two modern-day fairy tales, “The Princess Diaries” and “The Princess Diaries 2: Royal Engagement” – starring Julie Andrews and Anne Hathaway, and available for the first time ever on Blu-ray™.
- Target guests will also find Julie Andrews’ “The Very Fairy Princess: Here Comes the Flower Girl!” co-authored with her daughter, Emma Walton Hamilton, and published by Little, Brown Books for Young Readers. It is the latest publication in their critically-acclaimed No. 1 New York Times best-selling “The Very Fairy Princess” children’s franchise. The book follows a little girl, Geraldine, through her adventures readying for her aunt’s wedding and the magic that happens when she helps others.
- Fans of Disney’s beloved princess characters will find an array of themed merchandise at Target stores and Target.com. Items include Blu-rays, books, toys, bedroom décor, games and more, inspired by Disney’s classic animated films including “Beauty and The Beast,” “The Princess and The Frog,” and “Tangled,”starting at just $5. Guests can view the full selection of products by visiting Target.com/Princess.
“Disney and Julie Andrews have inspired the imaginations of generations of children and families,” said Casey Carl, Target’s senior vice president. “We’re excited to bring that magic to Target guests everywhere and offer them an opportunity to create a princess experience through rereleased Blu-rays, books, toys and other merchandise.”
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Disney Baby Celebrates 1 Million Facebook Likes
Disney Consumer Products announced today that its Disney Baby Facebook page has reached and surpassed more than 1 million Likes in just fourteen months, making Disney Baby the fourth most popular baby brand on Facebook. To celebrate this social media landmark, Disney Baby will release a special tribute video to thank its Facebook community and after much demand is also launching a new Facebook sweepstakes series with coveted Disney Baby products as prizes. To further engage its loyal Facebook community, Disney Baby also announced the addition of its new Disney Momgineers tab, making the Disney Baby Facebook experience more interactive, conversational and informative.
“I am so excited to see our social media community thriving,” said Jeannine D’Addario, Vice President, Disney Moms and Babies for Disney Consumer Products. “As a mom, I know how important it is to be part of a community that celebrates life with baby at every stage.”
The new Disney Momgineers Facebook tab is designed to expand the Disney Baby experience by sharing practical advice and tips, and hosting a forum to discuss a variety of topics relevant to new and expectant parents. The Disney Momgineers are employees of The Walt Disney Company who are also proud parents with the special mission of helping create the best baby experience possible. Knowing how precious moments with baby are and how important it is to feel good about the choices a parent makes, the Disney Momgineers bring a valuable source of experience and insight to Disney Baby from sharing real-life advice to providing input on new products.
The Disney Baby social media community continues to grow not only on Facebook, but also on Twitter, YouTube, and DisneyBaby.com. At the heart of its social media experience is Disney Baby Magical Moments, an easy-to-use tool that helps parents easily upload their baby photos and videos, adding to a dynamic collection of shared family experiences from other parents. The photos appear on DisneyBaby.com and the Disney Baby Magical Moments tab on Disney Baby’s Facebook page. From silly smiles to Sunday afternoon strolls, Disney Baby Magical Moments add to the community and create a warm and inviting place that online moms are responding to.
The new tribute video will be a compilation of these magical moments posted by fans that emphasize the joys of parenthood. The new weekly Disney Baby Magical Moments Sweepstakes offers fans the opportunity to win unique, feel good products from Disney Baby’s growing collection organized around key moments of the day, including Getting Ready, Baby’s Firsts, In the Nursery, Dressing Baby, Mealtime and Bathtime.
For more about the weekly prizes and video, please visit http://www.facebook.com/
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