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Category Archives: Disney Living
Disney Baby Expandes Products for Nursery, Apparel, Mealtime and Bathtime
Disney Baby announced today the launch of an all-new, expanded collection of products to help parents create magical moments right from the start. The new Disney Baby collections provide feel-good, unique products organized around key moments of the day, including In the Nursery, Dressing Baby, Mealtime and Bathtime. Disney Baby also recently introduced DisneyBaby.com, an online destination featuring the Disney Baby Magical Moments upload tool and gallery, inspirational ideas, mom-tested tips and a comprehensive Disney Baby product showcase for expecting and new parents.
“Disney Baby celebrates the fact that life with baby is filled with so many magical moments to be cherished,” said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products. “In order to help parents to bond with their baby, the new Disney Baby collections are designed to provide quality products essential to every experience throughout the day with a touch of Disney magic.”
Whether it’s Simba in the nursery or Nemo in the tub, the new collections offer an extensive selection of delightful products for every magical moment. DisneyBaby.com not only serves as a one-stop resource to search the most comprehensive collection of Disney Baby brand products on the Web, it also allows parents and gift givers the ability to filter by gender, product type, Disney character and retailer.
New Product Collections include:
- In the Nursery — Turn baby’s nursery into a sleeptime safari with the new Disney Baby The Lion King Nursery Collection. The collection furnishes parents with everything they need to outfit a nursery, including a 4-piece crib bedding set, modern canvas wall art, a musical mobile and an animal print window valance, among other wildly adorable items.
- Dressing Baby — The only infant bodysuit with a patent-pending design that “grows” with baby, the DISNEY CUDDLY BODYSUIT™ features a second row of snaps for an inch of longer wear. Now available in new playful patterns and character-inspired designs starring Mickey Mouse and Minnie Mouse, The Aristocats and Tigger; there is a bodysuit for every little character. New, huggable Sleep and Play Sleepers as well as Pant Sets with matching caps and bibs and blankets round out baby’s wardrobe.
- Mealtime –As one of the most important times of day for baby, Disney Baby offers parents products essential to baby’s development specially designed for their gentle little mouths. Available in designs featuring Mickey Mouse, Minnie Mouse and The Lion King, products include bottles that allow baby to control the flow of milk and pacifiers that fit the natural shape of baby’s palate and gums.
- Bathtime –From splish splashing in the tub to swaddling a squeaky clean baby in a cuddly towel, bathtime is always a fun adventure. To make bathtime the best time, the new Finding Nemo Bath Collection includes a fun tub with engaging toy bar, a hooded towel, bath toys, and more.
New styles of the DISNEY CUDDLY BODYSUIT™ are available now at Target, Amazon.com and Babies “R” Us stores. Pants Sets, Sleep and Play, the Lion King Nursery Collection, the Finding Nemo and Minnie Mouse Bath Collections and Disney-themed infant feeding supplies from Born Free are also available now at Babies “R” Us. For additional information, visit: www.babiesrus.com, www.amazon.com/disneybaby and www.target.com. Disney Baby plans to introduce new products and collections later this year.
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Disney Delivers DisneyBaby.com
Disney announced today the launch of DisneyBaby.com, a new online destination and product showcase for expectant and new parents, filled with inspirational ideas, tips from real moms and the most comprehensive collection of Disney Baby brand products on the Web.
At the heart of the site experience is Disney Baby Magical Moments, an easy-to-use tool for parents to upload their favorite baby photos and memories, adding to a dynamic collection of shared family experiences from other parents that flow throughout the site. DisneyBaby.com features the mom-trusted Huggies brand, as its exclusive sponsor.
“Disneybaby.com continues Disney’s longstanding tradition of helping families create magical moments together,” said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products. “Our new destination emphasizes the joys of parenthood by offering tools, products and everyday solutions in a fun but meaningful way that resonate with mom’s and dad’s desire to bond with their baby.”
To make the most of these special bonding moments with Baby, DisneyBaby.com is organized around key moments of the day: Getting Ready, In the Nursery, Dressing Baby, On-the-Go, Mealtime, Playtime, Bathtime and Baby’s Firsts. Key site features include:
o Disney Baby Product Collections — Parents will find an extensive selection of Disney Baby products to meet Baby’s needs for every key moment of the day, including one-of-a-kind nursery products, on-the-go baby gear, delightful products for feeding and bathtime, magical toys, and Disney Baby’s softest, cuddliest clothes. Parents and gift givers can quickly browse Disney Baby product collections and filter by gender, product type, Disney character and retailer. Links to retailers’ websites are provided for purchase opportunities.
o Inspired Ideas – Chock-full of ideas that add a touch of Disney magic to everyday moments with Baby, DisneyBaby.com offers creative inspiration throughout the site, from nursery design tips to age-based playtime activities to DIY party ideas for Baby’s first birthday and more.
o Tips from Real Moms – Real moms offer go-to tips on a wide range of topics from making bath time fun for Baby to stocking the diaper bag with must-have essentials to games sure to get Baby giggling.
o Disney Baby Magical Moments – Disney Baby invites moms and dads to weave their own experiences with Baby into the very fabric of the site by uploading and sharing their favorite moments and photos. Parents will watch them come to life as part of a vibrant panorama of shared experiences of parenthood.
“We continue to focus on building compelling new digital platforms to serve the needs of parents at every life stage, and are very excited to introduce a new destination that shows expectant and new parents how to add a little Disney magic to their growing family’s life,” said Brooke Chaffin, senior vice president, Disney Interactive Moms and Family.
According to Erik Seidel, vice president, Huggies Brand, the new site serves as a great channel for the Kimberly-Clark brand to offer useful tips, resources, and tools to meet parents’ needs so they can enjoy every moment of their journey, while strengthening the brand’s long standing relationship with Disney. “We are thrilled to serve as the exclusive site sponsor for what we believe will become a go-to site for moms everywhere.” Huggies is a part of Kimberly-Clark’s portfolio of trusted brands that lead the world in providing essentials for a better life. For more information, visit www.HUGGIES.com.
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ABC Family Star Joey Lawrence Enjoys a Day “Rolling with RIDEMAKERZ”
In this exclusive Disney Living interview, star of ABC Family’s Melissa & Joey, Joey Lawrence, gives an inside scoop of his love for the Disney•Pixar Cars franchise. A busy actor and dad, join Joey as he customizes his RIDEMAKERZ car while he opens up about seeing Cars 2 five times with his daughters, his love of all things cars-related since childhood, and his back-up plan of being a “guy who sells cars” if his screen career does not workdream of becoming an actor hadn’t come true out.
From engines and spoilers to decals and wheels, RIDEMAKERZ fully customizable toy cars are sure to race into the hearts of car and toy enthusiasts everywhere.
Infusing the RIDEMAKERZ passion for authentic car culture, fun, and self-expression with the Disney•Pixar’s Cars 2 franchise, RIDEMAKERZ now allows kids to build their favorite Cars 2 characters and then make them their own through individual customization. The Toys “R” Us “Snap N Go” line offers kids everything they need to “trick-out” their favorite characters from the Cars 2 movie.
With character choices including Lightning McQueen, Mater, Finn McMissile and Francesco Bernoulli, each custom car kit (MSRP $19.99 to $39.99) includes a Cars 2 character body as well as a range of accessories. With additional accessories (MSRP $2.99 to $9.99) available, there are nearly endless customization options. Kids can mix and match to create millions of combinations, tricking-out their favorite Cars 2 characters with snap on spoilers, tires, side pipes, rims and magnetic roof accessories, engines, hood scoops and repositionable decals.
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Disney Living – Winter Winfall Sweepstakes
Enter to win Disney prize packs or copies of the Ultimate Disney Trivial Pursuit Game every week in Disney Living’s Winter Winfall Facebook Sweepstakes.
Eligibility:
USA and Canada (-PQ), above the age of majority
Start Date:
December 08, 2011
End Date:
January 04, 2012 at 11:59 p.m. PT
Entry Frequency:
1 x weekly per person/household.
Sweepstakes Prizes:
Week 1 Prizes:
- Grand Prize: A Classic Disney Pack. (ARV: $355)
- 1st Prizes (2): The Ultimate Disney Trivial Pursuit Game. (ARV: $30)
Week 2 Prizes:
- Grand Prize: An Action/Adventure Pack. (ARV: $395)
- 1st Prizes (2): The Ultimate Disney Trivial Pursuit Game. (ARV: $30)
Week 3 Prizes:
- Grand Prize: A Disney*Pixar Cars Pack. (ARV: $312)
- (2): The Ultimate Disney Trivial Pursuit Game. (ARV: $30)
Week 4 Prizes:
- Grand Prize: A Disney Princess Pack. (ARV: $448)
- 1st Prizes (2): The Ultimate Disney Trivial Pursuit Game. (ARV: $30)
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ABC Family Star Melissa Joan Hart Enjoys a Day “Rolling with RIDEMAKERZ”
In this exclusive Disney Living interview, star of ABC Family’s Melissa & Joey Melissa Joan Hart gives an inside scoop of her family’s love for the Disney•Pixar Cars franchise. A busy actress and mom, join Melissa as she customizes her RIDEMAKERZ car while she opens up about Cars-inspired playtime with her sons, a dog she named after her family’s favorite Cars character, and how she identifies with the lovable, laughable Mater. From engines and spoilers to decals and wheels, RIDEMAKERZ fully customizable toy cars are sure to race into the hearts of car and toy enthusiasts everywhere.
Infusing the RIDEMAKERZ passion for authentic car culture, fun, and self-expression with the Disney•Pixar’s Cars 2 franchise, RIDEMAKERZ now allows kids to build their favorite Cars 2 characters and then make them their own through individual customization. The Toys “R” Us “Snap N Go” line offers kids everything they need to “trick-out” their favorite characters from the Cars 2 movie.
With character choices including Lightning McQueen, Mater, Finn McMissile and Francesco Bernoulli, each custom car kit (MSRP $19.99 to $39.99) includes a Cars 2 character body as well as a range of accessories. With additional accessories (MSRP $2.99 to $9.99) available, there are nearly endless customization options. Kids can mix and match to create millions of combinations, tricking-out their favorite Cars 2 characters with snap on spoilers, tires, side pipes, rims and magnetic roof accessories, engines, hood scoops and repositionable decals.
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