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Category Archives: Consumer Products
Disney, Adidas, Burton, Hurley & Oakley Collaborate On A TRON-Inspired Performance Fashion Line for Men
Disney Consumer Products is collaborating with adidas, Burton, Oakley and Hurley to launch a new performance fashion line for men inspired by the high-tech 3D adventure, TRON: Legacy. Designed for the active male, the new TRON: Legacy product line features dark finishes, holographic treatments and stylish color blocking that complement the film’s cyber aesthetic. From surfing, running, hitting the beach to snowboarding, the active male will be covered through these special collaborations. The line marks DCP’s first broad fashion line for men in the performance category. The line marks DCP’s first broad fashion line for men in the performance category.
Walt Disney Picture’s TRON: Legacy, starring Academy® Award winning actor Jeff Bridges, Garrett Hedlund and Olivia Wilde, will take audiences on a thrilling action-packed adventure in a unique virtual world when it hits theaters Dec. 17, 2010 in Disney Digital 3D™ and IMAX® 3D.
adidas
The Adidas TRON men’s collection will include apparel available in December 2010. Product features will include glow in the dark stitch detailing and reflective TRON disk screenprints to echo the lighting, color schemes and self-illuminated costumes featured in the film.
Burton
This winter, snowboarding icon Burton will offer an exclusive snowboard boot that blends the best-in-class functionality and technology of Burton Snowboards, with the DNA of the original TRON. Inspired by the story’s strong graphic look and feel, the Burton boot is made to look like something out of the future, yet seen through the eyes of a snowboarder back in 1982 when the first film released. The boot will be available this winter at select Burton dealers.
Hurley
Hurley’s TRON: Legacy inspired men’s collection will include casual sportswear and surfwear inspired by movie characters Sam Flynn and Rinzler. Apparel features driven by the movie include black light effects and symbolic color accents of blue and orange – blue reflecting good, inspired by the main protagonist Sam Flynn vs. orange, representing evil inspired by Rinzler, the evil henchman. The TRON: Legacy men’s collection from Hurley will be available at specialty stores, Hurley Stores and boutique stores this winter.
Oakley
Based on sunglasses from Oakley’s Elite Collection of ultra-premium products, a TRON: Legacy inspired design will be available in December. This special edition of the company’s Elite Pit Boss™ eyewear features unrivaled OO Polarized lenses with High Definition Optics® (HDO®) and Oakley Hydrophobic lens coating. Engineered with ultra-lightweight titanium plates, the frame is embellished with graphics inspired by the movie. Oakley’s TRON Pit Boss will be sold at eyewear specialty stores and optical specialty stores. In addition, a TRON hard-shell backpack will be available.
Disney Unveils Cutting Edge TRON-Inspired Toys & Electronics Line
Disney Consumer Products (DCP) today unveiled a first look at its unprecedented fall line-up of TRON: Legacy inspired electronics and toys (#TronMerch), including the first-ever action figures to feature impulse light projection technology.
Also unveiled were high-end lifestyle headphones and advanced computer peripherals for gaming enthusiasts, illuminated iPod® docks, high-quality ear buds and iPhone® cases; and break-through zero-gravity vehicles that travel up and down walls. Walt Disney Picture’s TRON: Legacy, starring Academy® Award winning actor Jeff Bridges, Garrett Hedlund and Olivia Wilde, will take audiences on a thrilling action-packed adventure in a unique virtual world when it hits theaters Dec. 17, 2010 in Disney Digital 3D(TM) and IMAX® 3D.
Featuring dark finishes, neon lighting and a cyber aesthetic, DCP’s new TRON: Legacy line will immerse kids and adults alike into the amazing, illuminated cyber world of TRON. Developed in collaboration with leading industry innovators including Spinmaster, Monster, Performance Designed Products (PDP) and Razer, TRON products will be available at retail beginning this October and will be showcased at the San Diego Comic Con International Convention next month giving fans an exclusive first look.
“TRON: Legacy is a cutting-edge film with a unique futuristic feel, and we wanted to create products with new technology and high-end design that live up to what you will see on screen,” said Chris Heatherly, VP of toys and electronics, Disney Consumer Products. ”This is not a typical movie line. We’re working exclusively with trailblazers who normally do not do movie merchandise, but they believed so passionately in TRON that they jumped at the chance to help us make great products.”
Check out this video
TRON: Legacy Toy Line
Every product in Disney’s TRON: Legacy toy line lights up and is designed to bring the film’s characters and themes to life by boasting sleek design, eye-popping technology and endless opportunities for active play.
TRON Action Figures: The new TRON: Legacy action figures are the first to feature impulse projection technology, which brings the characters to life by projecting digitized, illuminated and moving faces onto the helmet just as in the film. The line features 7.5” figures and a special 12” Ultimate Sam Flynn figure. The characters also speak phrases from the TRON: Legacy film. With prices ranging from $15 to $40, TRON Action Figures are expected to immediately attract avid collectors and to shake up the toy aisle this holiday season. (Ages 4 & up).
TRON Core and Deluxe Vehicles: TRON Core and Deluxe vehicles are detailed replicas from TRON: Legacy that come to life when a character is inserted and they both light up. The Deluxe model features launching projectiles, tri-color light changes, pop-up air brakes (pop-up blasters on the Light Runner) and gravity tilt sounds, just like in the movie ($14.99 and $19.99, ages 4 & up).
TRON Zero Gravity Light Cycle: The TRON Zero Gravity Light Cycle features six-foot light-emitting trails and legendary Air Hogs technology allowing the vehicle to be driven on a wall or even upside down. Includes controller (SRP $34.99, ages 8 & up).
TRON: Legacy Electronics
Disney’s TRON: Legacy electronics line is designed to appeal to discerning gamers and audiophiles who seek out products that offer high quality and innovative design. Key licensees include Monster, PDP and Razer.
TRON Headphones, iPod® Dock from Monster: DCP and Monster, a leading manufacturer of high-performance headphones and A/V accessories, have collaborated to bring the ultimate set of headphones designed for the TRON fan, music enthusiasts and serious gamers. The new TRON Headphones capture the design aesthetic of the world of TRON. The Monster Tron T1 over-ear headphones feature Advanced Noise Suppression Technology and ControlTalk(TM), which enables easy and clear hands-free calling (SRP $349.99). The Monster/Disney Tron line will also feature an iPod dock inspired by the iconic data disk from TRON: Legacy ($249.99) and high quality in-ear headphones that will feature ControlTalk(TM) Universal and crystal-clear Monster Headphone signature sound technology ($99.99).
TRON PC Peripherals from Razer: Razer is a leader in high-end PC gaming and lifestyle peripherals and has an established reputation for creating the world’s most precise and advanced tools for gaming. The new TRON: Legacy inspired gaming peripherals from Razer include: an ergonomic gaming mouse incorporating Razer’s 5600dpi 3.5g gaming grade sensor, a gaming keyboard with programmable keys and macro capabilities as well as a detachable keypad, and a high precision mouse mat – all designed to create the ultimate gaming experience featuring highly detailed finishes and lighting effects. The product line will range in price from SRP $79-139.
TRON Game Controllers and Apple Accessories from PDP: Unique multiplatform TRON game controllers from PDP bring the look and feel of TRON: Legacy directly into the hands of gamers with light-up accents, perforated details and performance-enhancing contours and design. Playstation 3® and Xbox 360® controllers are corded with precision parts and vibration support; the Wii(TM) controller is wireless. Available in tandem with the TRON: Evolution video game release, the SRP for each is $49.99. PDP will also offer a line of iPod®, iPhone® and iPad® cases inspired by the world of TRON.
TRON: Legacy Products at Comic Con
Fans will get a first look at the all new TRON: Legacy-inspired toys and electronics at San Diego Comic Con next month. Disney will showcase an interactive TRON booth that will engage fans with an array of new TRON-inspired merchandise launching this fall. Capturing the action, light, and cool aesthetic style of the film, the line on display will also include collectibles, apparel and accessories for men and women, publishing and the new TRON: Evolution video game from Disney Interactive Studios. Comic Con exclusive TRON product will also be on sale. Disney will also reveal exciting new mobile content at the event. San Diego Comic Con will be held at the San Diego Convention Center July 22-25, 2010. Visit booth #3712 to see the TRON showcase.
Check out some of the products available below:
Exclusive “John Lasseter Talks Toys” Video Series
Look who we found? The lost video Vol. 7: Mr. Potato Head now on Disney Living YouTube
WHAT: Just in time for the release of the much anticipated Disney•Pixar film, Toy Story 3, Disney Living has found the never before seen John Lasseter Talks Toys Vol. 7 video: Mr. Potato Head. The video series was released exclusively on Disney Consumer Products’ YouTube channel, Disney Living, last fall prior to the re-release of Toy Story and Toy Story 2 in 3D and received rave reviews by Disney•Pixar fans, toy collectors, children of all ages and the blogging community receiving over 500,000 video views.
Disney Living got many inquiries and comment posts from fans asking, “what happened to Mr. Potato Head?”, well we searched around, found all his parts and it’s now airing on Disney Living. Each video offers a different part of the story from Lasseter’s own words to a profile on each character- including Sheriff Woody, Rex, Space Aliens, RC Remote Control Car, Buzz Lightyear and now Mr. Potato Head- along with never-before known facts and more.
From the stitching and facial expressions to the original packaging seen in the film, Lasseter explains why this new Definitive toy line is a collector’s dream. The highly detailed replicas are fully articulated and come with many features such as sound effects and even include a Certificate of Authenticity. (Now available at mass retailers, Disney Stores and www.Disneystore.com.) There’s a whole new toy line out now inspired by the third film that will complement any collection.
WHO: John Lasseter, chief creative officer of The Walt Disney Company and Academy Award®-winning filmmaker and director of Toy Story and Toy Story 2.
WHERE: www.YouTube.com/DisneyLiving, the official YouTube channel from Disney Consumer Products. Press, bloggers and fans are invited to embed the video to their sites directly from Disney Living. Click here to copy the embed code to your clipboard (IE only) or click here to copy embed code from our You Tube page.
Disney Connects with the Hottest “New School” Designers to Create Toy Story 3 Fashions
Disney Consumer Products (DCP) unveils limited edition Toy Story 3 designer t-shirts by fashion provocateurs Henry Holland, Victor Glemaud, Jonathan Saunders, Costello Tagliapietra, and Cassette Playa at a private celeb-studded fashion unveiling at REVOLVEclothing boutique in West Hollywood. Each designer was inspired by a Disney-Pixar Toy Story 3 character and chose Rex, Hamm, Woody, Jessie and Buzz Lightyear as their design muses. On the same day as Disney-Pixar’s Toy Story 3 film opens in U.S. theaters (June 18, 2010), these edgy couture tees inspired by the franchise are now available exclusively at the popular online retailer REVOLVEclothing.com and at the REVOLVEclothing boutique for SRP $70-$108.
Celebrities in attendance for the unveiling included Cheryl Burke, Shonda Rhimes, Agyness Deyn, Krysten Ritter, Drew Seeley, among others.
“Since the Toy Story film franchise debuted in the mid ’90s, many young and aspiring designers have grown up with these Toy Story characters, so it’s fun to see their generational connections to the pop-culture phenomena and how it inspires them from a fashion perspective,” said Pam Lifford, executive vice president, global fashion and home, DCP. “It’s collaborating with trend-forward designers like these that enable Disney to stay on the cusp of the latest trends and keep its lifestyle collections fresh, cutting edge and vibrant for consumers and fans of all ages.”
Since 2002, Disney has collaborated with popular designers from Dolce & Gabbana to Jean Charles de Castelbajac and Stella McCartney to make classic characters like Snow White, Mickey Mouse, Alice In Wonderland and others forever fashionable.
Produced by Mighty Fine Inc., there are five limited-edition t-shirt designs in total, which are available in both men’s and women’s styles and feature:
-Woody – by Victor Glemaud
-Rex – by Jonathan Saunders
-Hamm – by Costello Tagliapietra
-Buzz – by Cassette Playa
-Jessie – by House of Holland
Disney Epic Mickey and Tron: Evolution Video Game News
Performance Designed Products LLC (PDP), an industry leader in designing and manufacturing products for all major video game platforms, announced today that it has collaborated with Disney Consumer Products (DCP) to create unique game controllers for Disney Epic Mickey and TRON: Evolution, two amazing video games coming from Disney Interactive Studios. PDP is releasing TRON controllers for the Nintendo Wii, PlayStation3 (PS3) system and the Microsoft Xbox computer entertainment system, as well as a special secondary Wii controller and charging system for the Wii remote for Disney Epic Mickey. The controllers and Wii charging system will be available to consumers at the launch of the respective games.
Disney Epic Mickey is an action-adventure platforming game for the Wii™ console that sends Mickey Mouse on an epic journey of creativity and discovery. As Mickey, the player is propelled into Wasteland, an alternate world with lands inspired by Disney’s animated films and theme parks, and is given the power to wield paint and paint thinner to dynamically change the world and determine Mickey’s path to becoming an epic hero. To commemorate Mickey’s debut on WiiTM console, PDP and DCP are bringing to market two very special items to complement the game: a Paintbrush controller and a Wii remote charging system. The Disney Epic Mickey Wii secondary controller is designed to resemble the magical paintbrush that Mickey wields in the game world, complete with wood-grained texture and soft, safe foam tip. The Disney Epic Mickey Wii remote charging system is something no Disney collector should be without. The charging system features a removable Mickey Mouse battling his nemesis, the Phantom Blot, and comes with rechargeable batteries for a Wii remote.
The official TRON controllers from PDP are multiplatform, bringing the look and feel of the TRON universe directly to the hands of gamers. Based on the designs of both the film and game, the TRON controllers will feature unique, performance-enhancing contours and design, rubber grips with a soft-touch finish and perforated details and light-up accents reminiscent of the TRON universe to illuminate late-night gaming sessions. The PlayStation 3 and Xbox 360 controllers are corded controllers with precision parts and vibration support, while the Wii controller is wireless. All three controllers carry and MSRP of $49.99 and will be available this fall in time for the release of TRON: Evolution -The Video Game.
For more information about PDP and its creative lines of video game controllers and other accessories, please visit http://www.PDP.com
Here is some game play footage from Epic Mickey
Photo credit kotaku.com