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Category Archives: Consumer Products
Disney Baby Expandes Products for Nursery, Apparel, Mealtime and Bathtime
Disney Baby announced today the launch of an all-new, expanded collection of products to help parents create magical moments right from the start. The new Disney Baby collections provide feel-good, unique products organized around key moments of the day, including In the Nursery, Dressing Baby, Mealtime and Bathtime. Disney Baby also recently introduced DisneyBaby.com, an online destination featuring the Disney Baby Magical Moments upload tool and gallery, inspirational ideas, mom-tested tips and a comprehensive Disney Baby product showcase for expecting and new parents.
“Disney Baby celebrates the fact that life with baby is filled with so many magical moments to be cherished,” said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products. “In order to help parents to bond with their baby, the new Disney Baby collections are designed to provide quality products essential to every experience throughout the day with a touch of Disney magic.”
Whether it’s Simba in the nursery or Nemo in the tub, the new collections offer an extensive selection of delightful products for every magical moment. DisneyBaby.com not only serves as a one-stop resource to search the most comprehensive collection of Disney Baby brand products on the Web, it also allows parents and gift givers the ability to filter by gender, product type, Disney character and retailer.
New Product Collections include:
- In the Nursery — Turn baby’s nursery into a sleeptime safari with the new Disney Baby The Lion King Nursery Collection. The collection furnishes parents with everything they need to outfit a nursery, including a 4-piece crib bedding set, modern canvas wall art, a musical mobile and an animal print window valance, among other wildly adorable items.
- Dressing Baby — The only infant bodysuit with a patent-pending design that “grows” with baby, the DISNEY CUDDLY BODYSUIT™ features a second row of snaps for an inch of longer wear. Now available in new playful patterns and character-inspired designs starring Mickey Mouse and Minnie Mouse, The Aristocats and Tigger; there is a bodysuit for every little character. New, huggable Sleep and Play Sleepers as well as Pant Sets with matching caps and bibs and blankets round out baby’s wardrobe.
- Mealtime –As one of the most important times of day for baby, Disney Baby offers parents products essential to baby’s development specially designed for their gentle little mouths. Available in designs featuring Mickey Mouse, Minnie Mouse and The Lion King, products include bottles that allow baby to control the flow of milk and pacifiers that fit the natural shape of baby’s palate and gums.
- Bathtime –From splish splashing in the tub to swaddling a squeaky clean baby in a cuddly towel, bathtime is always a fun adventure. To make bathtime the best time, the new Finding Nemo Bath Collection includes a fun tub with engaging toy bar, a hooded towel, bath toys, and more.
New styles of the DISNEY CUDDLY BODYSUIT™ are available now at Target, Amazon.com and Babies “R” Us stores. Pants Sets, Sleep and Play, the Lion King Nursery Collection, the Finding Nemo and Minnie Mouse Bath Collections and Disney-themed infant feeding supplies from Born Free are also available now at Babies “R” Us. For additional information, visit: www.babiesrus.com, www.amazon.com/disneybaby and www.target.com. Disney Baby plans to introduce new products and collections later this year.
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Disney’s Fairy Tale Weddings Expands with New 2012 Collections from Alfred Angelo and Kate Aspen
Kate Aspen, the leading designer and manufacturer of uniquely beautiful wedding favors, announced today the Disney Fairy Tale Weddings favor and gift collection in collaboration with Disney Consumer Products.
Inspired by the style, grace and elegance of the Disney Princess characters and their magical stories, the Disney Fairy Tale Weddings by Kate Aspen favor and gift collection features 10 timeless designs. These imaginative favors and gifts are perfect for brides who want to bring the enchantment of a fairy tale wedding to their special day, while showing their personal style and giving guests a little bit of magic of their own.
Highlights of the collection include a dainty set of white ceramic lovebird salt and pepper shakers inspired by Sleeping Beauty; a wine stopper elegantly engraved with an iconic royal coach, and a bottle opener beautifully disguised as a slipper with a touch of sparkle inspired by Cinderella; a baroque-style frame in white or black, inspired by Snow White, to honor “the Fairest of Them All” in subtle script on the insert; a lovely Ariel-inspired photo frame with rows of tiny faux pearls; and two favors inspired by Belle—a chrome spreader engraved with “Love Blossoms” and an enchanting white frosted tea light featuring the words “Let Your Dreams Light the Way” that glow as a beautiful reminder of when the bride was a princess for a day too.
“It is our goal to make every bride feel like a princess on her wedding day,” said Robert Oberschelp, Director Disney Consumer Products. “Through our collaboration with industry leader, Kate Aspen, we can now extend the fairy tale beyond fashion with a beautifully designed collection of wedding favors and gifts.”
With the perfect marriage of practicality and elegance, each favor and gift is beautifully packaged in a white box featuring soft swirl designs in wisps of silver metallic, tied with a white organza bow and a whimsical fleur-de-lis-style charm with a crystal dangle.
Kate Aspen CEO Jennifer Fallon, notes, “We are pleased to collaborate with Disney on this collection. Disney Fairy Tale Wedding’s mission to make a fairy tale experience within reach for every bride, and our mission to offer the most fabulous favors at an attainable price point is the perfect marriage.”
Prices for the Disney Fairy Tale Weddings by Kate Aspen favor and gift collection start at $3.49. The collection will be available in stores at Michaels Spring 2012, and are now available online on My Wedding Favors, The Knot, and Beau-coup.
Disney Leads The Way In Digital Reading With Six New Apps Based On Favorite Chlildren’s Characters
Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, is dominating the App Store charts with six new children’s titles in the Books, Entertainment, and Education categories. Entering the New Year as a leading publisher of children’s book apps, Disney Publishing has garnered more than 7 million App Store downloads to-date with apps including:
- “Beauty and the Beast: Storybook Deluxe” – Rated 5-stars by Common Sense Media, this app – newly released in 3-D – allows children to experience a tale as old as time in storybook form. Complete with games, movie clips, puzzles, coloring pages, and sing-along songs from the film, kids will find a surprise on every page. Hear the story read aloud, record your own narration, or explore at your own pace. (MSRP $6.99)
- “Don’t Let the Pigeon Run This App!” – Rated as one of the “Best Apps in 2011” by iTunes, this app features the creative work of three-time Caldecott Honoree Mo Willems, who brings the Pigeon to the digital screen with this original, feature-rich, animated app. The app lets users create your own Pigeon stories and is fully animated with hilarious shake-and-play technology and customized voice integration. (MSRP $6.99)
- “It’s A Small World” – Recommended by Consumer Reports, this app gives families a chance to experience the “It’s A Small World” ride, song, and lyrics in an inspiring new way. Taking readers on a world-class adventure, the app is packed with whimsical interactivity, beautiful artwork by illustrator Joey Chou, and unforgettable music. Featuring the original Sherman Brothers’ song lyrics, this simple, poetic story encourages kids to meet new people, explore new places, and discover that it’s a small world, after all. (MSRP $3.99)
- “Pooh’s Birthday Surprise” – Rated 5-stars by Common Sense Media, this storybook app features Winnie the Pooh illustrations and exciting tap-and-play animation designed to help children acquire and reinforce early literacy and pre-math concepts. As children read along with the word-by-word narration, they are invited to join in the birthday party planning with their favorite friends in the Hundred-Acre Wood. (MSRP $4.99)
- “Toy Story Showtime!” – Rated as one of “15 Fantastic iPad Apps for Kids” by Apple Gazette, this storybook app is designed to help children explore essential early reading concepts. Kids are invited to join Buzz Lightyear as he sets out to impress Jessie the Cowgirl in the talent show. As Buzz tries his luck at everything from comedy to juggling, emerging readers discover new vocabulary words in the context of a rich, interactive storytelling experience. (MSRP $4.99)
Disney Publishing also recently launched “Disney Princess: A Royal Christmas” this past December, which was picked as a “Great Holiday Book App” by AppAdvice. All Disney Publishing apps are available from the App Store on the iPad, iPhone, and iPod Touch or at www.itunes.com/appstore.
For more information, visit http://disneybookapps.
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Disney Delivers DisneyBaby.com
Disney announced today the launch of DisneyBaby.com, a new online destination and product showcase for expectant and new parents, filled with inspirational ideas, tips from real moms and the most comprehensive collection of Disney Baby brand products on the Web.
At the heart of the site experience is Disney Baby Magical Moments, an easy-to-use tool for parents to upload their favorite baby photos and memories, adding to a dynamic collection of shared family experiences from other parents that flow throughout the site. DisneyBaby.com features the mom-trusted Huggies brand, as its exclusive sponsor.
“Disneybaby.com continues Disney’s longstanding tradition of helping families create magical moments together,” said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products. “Our new destination emphasizes the joys of parenthood by offering tools, products and everyday solutions in a fun but meaningful way that resonate with mom’s and dad’s desire to bond with their baby.”
To make the most of these special bonding moments with Baby, DisneyBaby.com is organized around key moments of the day: Getting Ready, In the Nursery, Dressing Baby, On-the-Go, Mealtime, Playtime, Bathtime and Baby’s Firsts. Key site features include:
o Disney Baby Product Collections — Parents will find an extensive selection of Disney Baby products to meet Baby’s needs for every key moment of the day, including one-of-a-kind nursery products, on-the-go baby gear, delightful products for feeding and bathtime, magical toys, and Disney Baby’s softest, cuddliest clothes. Parents and gift givers can quickly browse Disney Baby product collections and filter by gender, product type, Disney character and retailer. Links to retailers’ websites are provided for purchase opportunities.
o Inspired Ideas – Chock-full of ideas that add a touch of Disney magic to everyday moments with Baby, DisneyBaby.com offers creative inspiration throughout the site, from nursery design tips to age-based playtime activities to DIY party ideas for Baby’s first birthday and more.
o Tips from Real Moms – Real moms offer go-to tips on a wide range of topics from making bath time fun for Baby to stocking the diaper bag with must-have essentials to games sure to get Baby giggling.
o Disney Baby Magical Moments – Disney Baby invites moms and dads to weave their own experiences with Baby into the very fabric of the site by uploading and sharing their favorite moments and photos. Parents will watch them come to life as part of a vibrant panorama of shared experiences of parenthood.
“We continue to focus on building compelling new digital platforms to serve the needs of parents at every life stage, and are very excited to introduce a new destination that shows expectant and new parents how to add a little Disney magic to their growing family’s life,” said Brooke Chaffin, senior vice president, Disney Interactive Moms and Family.
According to Erik Seidel, vice president, Huggies Brand, the new site serves as a great channel for the Kimberly-Clark brand to offer useful tips, resources, and tools to meet parents’ needs so they can enjoy every moment of their journey, while strengthening the brand’s long standing relationship with Disney. “We are thrilled to serve as the exclusive site sponsor for what we believe will become a go-to site for moms everywhere.” Huggies is a part of Kimberly-Clark’s portfolio of trusted brands that lead the world in providing essentials for a better life. For more information, visit www.HUGGIES.com.
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App Review: It’s a Small World
The iconic Disney Parks attraction, “It’s a Small World,” is now available on your iPad, iPhone or iPod! A new animated storybook app available now on iTunes takes readers on a musical and interactive adventure. The Disney Publishing Worldwide team filled the app with special touches, including innovative ride-and-explore technology, tap-and-play interactivity, “it’s a small world” sing-along, and a special finale where readers learn to say “Hello!” in sixteen languages.
App Description ”It’s a Small World”
Experience Walt Disney’s “it’s a small world” ride, song and lyrics in an inspiring new way. This animated app takes readers on a world-class adventure packed with whimsical interactivity, beautiful artwork, and unforgettable music.
Featuring the original Sherman Brothers’ song lyrics, this simple, poetic story encourages kids to meet new people, explore new places, and discover that it’s a small world, after all. You’ll span the globe, traveling over snowy Russian hilltops, across sunny African plains, and through deep ocean waters. Rich, surprising interactivity brings each new destination to life. Plus, a special sing-along feature lets kids to join in the musical celebration!
Highlighted Features
•Innovative ride-and-explore technology
•Engaging, high-quality animation
•Irresistible tap-and-play interactivity
•Special “it’s a small world” sing-along activity
•Plus, learn to say “Hello!” in sixteen languages!
Bottom line
This app is an interactive storybook app where you can go through the verses of the iconic Disney song “It’s a Small World” and trigger different sounds and animations using the touchscreen. Fans of the Disney Park attraction will no doubt enjoy the tribute to the classic art presentation and the memorable soundtrack. The younger set will enjoy activating the sounds of the various animals and children sounding much like their theme park counterparts.
Two cool features to note is the way you can select the various parts of the world using the rotating wheel icon. As a parent it could unlock a world of opportunities to talk about different countries and cultures. Too much education you say? I think not. What a great gateway into the greater world making a great experience for both the child and parent. The final scene of the worldwide trip gives the reader a chance to hear “hello” as said by the featured culture’s language as well as choreograph your own fireworks display.
If you don’t mind hearing the tune over and over in your head, and yes, you will be humming it all day after using this app and enjoy a virtual trip on “The Happiest Cruise That Ever Sailed” than this app is for you. Great training for your kids as you prepare them for your next visit to Epcot’s World Showcase.
This app is designed for both iPhone and iPad and is $3.99 USD and is rated for 4 years and up.
Requirements: Compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd generation), iPod touch (4th generation) and iPad. Requires iOS 4.3 or later.
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