LINCOLN Spurs Educational Campaign
All Middle and High Schools Across the U.S. to Receive DVDs of Steven Spielberg’s film as Part of Education Outreach
Jim Berk, Chief Executive Officer of Participant Media, announced Monday that Steven Spielberg’s critically acclaimed film, LINCOLN, will be distributed to all middle and high schools, both public and private, throughout the United States when the film becomes available on DVD. Participant Media, DreamWorks Pictures and Fox/Newscorp are funding the unparalleled effort with Disney In-Home creating the packaging and Disney Educational Productions handling distribution.
Participant Media conducted a standard research study for LINCOLN prior to the film’s release, which revealed that more than half of Americans think it’s important to learn about Lincoln, but two-thirds say they know little to nothing about him. This clearly indicates a need to better educate our nation’s students about the 16th president’s accomplishments. The tremendous positive response the film has received from educators, politicians, historians and the general public testifies to the fact that an understanding and knowledge of history can be an enlightening and powerful tool for all Americans.