In a media first the LA Times recently sold its front cover to The Walt Disney Company in a special promotion for the “Alice in Wonderland” movie.

Instead of the actual front page, readers in LA are treated to a fake front page, complete with the traditional “Los Angeles Times” logo and splashed with a full color photo of Johnny Depp as the Mad Hatter.

I hear the ad cost $700,000 which I am sure was great for the LA Times Newspaper, and a collectors item for all those Disney Fans in LA.

Pretty Cool!

What do you think about the ad? Do you think it is a little overboard? Let us know in the comment section below.

Source & Photo from thewrap.com

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About Chip

Chip C has written 5728 post on Chip and Co..

Chip is owner of and webmaster of Chip and Co - Your source for Disney News and Views. He focuses on writing Disney Park News, Planning Tips, Giveaways, TV and Movie News. When he isn't blogging about Disney he is planning his next trip to Walt Disney World.

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