Microsoft and Disney have held “in-depth talks” to bring ESPN content to the Xbox 360, The New York Times reports.

The addition of streaming sports content could give the Xbox a leg up again on competitors Sony and Nintendo, whose respective PlayStation 3 and Wii consoles now have the Netflix streaming for which Xbox once boasted exclusivity. The NYT reports ESPN content on Xbox could be offered for a per-subscriber fee.

From the NYT report, which cited anonymous sources close to the talks:

ESPN could provide live streams of sporting events, similar to the ones available through ESPN 360, a service that is available from some high-speed Internet providers. Microsoft could also create some interactive games in association with ESPN, the people said, although a deal has not yet been struck.

Read the full NYT story – which is mainly about the three consoles’ transition from pure gaming to entertainment platforms – here.

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